The products of Que Viet Essential Oil Joint Stock Company retain their natural nutrients thanks to a closed processing system that meets ISO 22000:2018 standards.
Amidst the fiercely competitive food and beverage market, Que Viet Essential Products Joint Stock Company (Que Viet) remains steadfast in its unique path. Instead of chasing industrial product lines or short-term trends, the company chooses to firmly base its operations on traditional agriculture to create sustainable value. To affirm its brand reputation, Que Viet focuses on research and development, launching key product lines such as brown rice tea and Good Lut nutritional cereal. Each product is not simply a commercial commodity, but also embodies a dedication to valuing natural products and community health.
A readily apparent characteristic of Que Viet's products is their all-natural nature. The raw materials are all familiar agricultural products in Vietnamese life, carefully selected from reputable sources, and guaranteed to be free of harmful chemicals or preservatives. A prime example is their brown rice tea, a harmonious blend of brown rice and various precious seeds and herbs such as green mung beans, red beans, goji berries, jasmine flowers, and stevia. Thanks to a closed processing system, each ingredient retains its original flavor and nutritional value, creating a light, refreshing beverage suitable for a wide range of consumers.
Recognizing quality as the "golden key" to market dominance, Que Viet has invested in a comprehensive system of modern machinery and production equipment. It strictly applies advanced quality management standards in all stages of processing, freeze-drying, roasting, and automated packaging. In particular, aiming for international standards, all Que Viet products are processed at a factory certified to ISO 22000:2018.
This technological breakthrough has helped brown rice tea retain its full natural micronutrient content. In 2022, this flagship product line was officially recognized as meeting OCOP 3-star standards, marking a significant milestone in the journey of establishing the Que Viet tea brand.
Que Viet brown rice tea, the essence of nature.
The systematic investment and astute thinking of the company's Board of Directors have yielded incredibly impressive growth figures. In the first six months of 2026, Que Viet's revenue reached nearly 20 billion VND, creating a solid internal foundation for the business. Notably, not only limited to the domestic market, many of Que Viet's tea products have officially been exported to the US market - one of the markets with the strictest inspection standards in the world .
This strategic move has generated significant revenue and solidified the position of Vietnamese agricultural products in the international market. Alongside economic development, Que Viet has also made a positive contribution to local social welfare by providing stable employment for over 10 workers with an average income of 8 million VND per person per month.
To date, Que Viet's product portfolio has become increasingly diverse, meeting the demanding needs of the market with lines of teas and nutritious foods such as cordyceps tea, brown rice and chrysanthemum tea, super-grain granola, nutritious nut milk, black bean and goji berry tea, perilla rose tea, etc. In addition, product lines made from turmeric starch and nutritious grains have also received great attention and trust from consumers.
Recognizing e-commerce as a vital distribution channel in the digital age, Que Viet has built a robust technological infrastructure since its inception. It has digitized its management processes through a professional website system and intelligent sales software, while also conducting business on major e-commerce platforms and social media channels. The flexible application of online tools like Zalo and Zoom helps maintain seamless connectivity between departments and a strong network of over 50 branches and distributors nationwide.
Sharing the company's future direction, Mr. Nguyen Kao Toan - Director of Que Viet Essential Products Joint Stock Company emphasized: "Taking public health as our guiding principle, Que Viet focuses on investing in advanced processing technology to diversify its ecosystem of clean products. The success from export orders to the US is the springboard for us to continue upgrading designs, standardizing the strictest standards, thereby bringing our brown rice tea and other key agricultural products to conquer more international markets, firmly establishing the position of a purely Vietnamese brand."
Tran Tinh
Source: https://baophutho.vn/tra-que-viet-tinh-hoa-tu-thien-nhien-256450.htm
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