AI applications boost tourism development.

DNVN - At the seminar "Artificial Intelligence - A New Driving Force for Da Nang's Development" held on May 9th, the issue of digital transformation and the application of artificial intelligence (AI) in the tourism industry attracted much attention.

Digital transformation - A driving force for the development of the tourism industry.

According to information presented at the conference, in the last three years, digital transformation has become one of the main drivers of Da Nang 's tourism industry development. Advanced technological solutions, especially AI, are gradually changing the way tourism businesses operate, from improving customer experience to optimizing management and operational processes.

Experience the service provided by robots at the Furama Resort Da Nang International Convention Center.

In October 2024, the Vietnam National Tourism Administration launched a comprehensive digital transformation architecture model for tourism and a smart tourism ecosystem. Accordingly, tourism businesses and agencies in Da Nang are implementing technology applications to optimize customer management.

Currently, AI is asserting its role as a powerful driving force for the tourism industry. According to a report by We Market Research, the AI ​​market in the hospitality industry was valued at $90 million in 2022 and is expected to reach $8.12 billion by 2033, with a compound annual growth rate (CAGR) of 60% during the forecast period.

According to experts, AI is not just a short-term technology but a long-term strategy, playing a key role in the sustainable development of the tourism industry. At the conference, many opinions proposed strategies to build a strong data platform, combining technology and human factors to enhance customer experience and optimize AI in the tourism industry, making Da Nang a smart tourism hub in the region.

AI application in three in-depth stages.

Mr. Pham Ngoc Loi, Director of Digital Transformation for Phu Long Resort & Hotel Group under SOVICO Corporation, shared that to build a smart tourism model, Da Nang's tourism industry, as well as hotels and resorts, need to implement AI applications in three in-depth stages.

This involves building an AI automation platform; enhancing customer experience through virtual assistants; and deploying specialized AI to proactively manage operations and customer care. These steps will help optimize services, improve customer experience quality, and promote outstanding yet sustainable development of Da Nang's tourism industry.

He suggested that the Da Nang government should develop and issue a digital transformation strategy for the city's tourism, focusing on the application of AI; building a smart tourism data infrastructure; encouraging experimentation for technology and tourism startups; and providing training and promotion on digital transformation and the application of AI.

Mr. Pham Ngoc Loi presented at the workshop.

For the Da Nang Department of Culture, Sports and Tourism, it is necessary to start digitizing existing data (destinations, services, events) and create an open data platform for businesses to participate; support businesses in investing in basic technology and AI; and build standards, legal frameworks, and ethical guidelines for AI.

Tourism businesses need to invest in upgrading hotel management systems, online booking systems, customer relationship management software, etc.; train staff to use new technologies and collect customer data effectively; optimize operations and business using AI; and apply AI to enhance customer experience, forecast business trends, manage human resources, predict demand, and manage energy efficiently through maintenance.

The Horecfex 2025 Da Nang – Vietnam tourism technology and innovation exhibition and forum is scheduled to take place from August 26-27 at the Ariyana International Convention Center in Da Nang. The event will focus on showcasing advanced technologies, especially AI, in improving the visitor experience, from personalized services and optimized customer data management to the development of smart tourism services.

This is an opportunity for tourism businesses, technology companies, and AI experts to share knowledge, models, and solutions to improve the quality of tourism services. It also opens up important opportunities for cooperation and networking between domestic and international businesses and organizations, contributing to building a smart and sustainable tourism ecosystem for Da Nang.

Hai Chau

Source: https://doanhnghiepvn.vn/chuyen-doi-so/ung-dung-ai-thuc-day-phat-trien-du-lich/20250510010450064