AI applications promote tourism development

Digital transformation - The driving force behind tourism development

According to information at the conference, in the past three years, digital transformation has become one of the main driving forces behind the development of Da Nang 's tourism industry. Advanced technology solutions, especially AI, are gradually changing the way tourism businesses operate, from improving customer experience to optimizing management and operational processes.

Experience service robots at Furama Resort Danang International Convention Center.

In October 2024, the Vietnam National Administration of Tourism launched a comprehensive architecture model for digital transformation in tourism and a smart tourism ecosystem. Accordingly, businesses and tourism agencies in Da Nang are deploying technology applications to help optimize customer management.

AI is now asserting its role as a powerful driving force for the tourism industry. According to a report by We Market Research, the AI ​​market in the hospitality industry was valued at $90 million in 2022 and is expected to reach $8.12 billion by 2033, growing at a compound annual growth rate (CAGR) of 60% during the forecast period.

According to experts, AI is not just a short-term technology but a long-term strategy, playing a key role in the sustainable development of the tourism industry. At the workshop, many opinions proposed a strategy to build a strong data foundation, combining technology and human factors to improve customer experience and optimize AI in the tourism industry, making Da Nang a regional smart tourism center.

AI application in 3 in-depth stages

Mr. Pham Ngoc Loi - Director of Digital Transformation of Phu Long Resort Hotel Group under SOVICO Group shared that to build a smart tourism model, the tourism industry of Da Nang City as well as hotels, resorts... need to deploy AI applications in 3 in-depth stages.

These are building an automated AI platform; enhancing customer experience through virtual assistants; deploying specialized AI to be proactive in operations and customer care. These steps will help optimize services, improve experience quality and promote outstanding but sustainable development of Da Nang tourism industry.

He recommended that the Da Nang government should develop and issue a strategy for digital transformation of the city's tourism, focusing on AI application; build smart tourism data infrastructure; encourage testing for technology and tourism startups; and provide training and promotion on digital transformation and AI application.

Mr. Pham Ngoc Loi presented at the workshop.

For the Department of Culture, Sports and Tourism of Da Nang, it is necessary to start digitizing existing data (destinations, services, events) and create an open data platform for businesses to participate; support businesses to invest in basic technology and AI; build standards, laws, and ethics on AI.

Tourism businesses need to invest in upgrading hotel management systems, online booking systems; customer relationship management software; training employees to use new technologies and collect customer data effectively; optimizing operations and business with AI; applying AI to enhance experience, business forecasting, human resource management, demand forecasting, maintenance and efficient energy management.

Horecfex 2025 Da Nang – Vietnam is scheduled to take place from August 26 to 27 at the Ariyana International Convention Palace in Da Nang. The event will focus on introducing advanced technologies, especially AI, to improve the tourist experience, from personalizing services, optimizing customer data management to developing smart tourism services.

This is an opportunity for tourism businesses, technology companies and experts in the field of AI to share knowledge, models and solutions to improve the quality of tourism services. At the same time, it opens up important opportunities for cooperation and connection between domestic and foreign businesses and organizations, contributing to building a smart and sustainable tourism ecosystem for Da Nang.

Hai Chau

Source: https://doanhnghiepvn.vn/chuyen-doi-so/ung-dung-ai-thuc-day-phat-trien-du-lich/20250510010450064