VIGLACERA AURORA - Viglacera Corporation

Viglacera Corporation - JSC sponsored the event and brought the unique Pavillon Viglacera Aurora space. Inspired by Aurora, a natural phenomenon that appears in the polar regions of the Earth, when gas molecules in the air interact with solar electrons. Viglacera honors Aurora to encourage a lifestyle that protects natural, authentic beauty, and protects what is inherent in the universe.

Where does Viglacera Aurora take place?

Pavillon Viglacera Aurora is implemented at the 19/8 flower garden, a small flower garden, with a main view of the August Revolution Square, shining on the Hanoi Opera House. Here, a space will take place to perform the dance of Light & Color, combined with creative ideas from Viglacera's Green Construction Materials Ecosystem.

How will the construction material products in Viglacera's ecosystem be arranged to express and bring about a "miniature Aurora" - a "satisfying picture" with the five senses and emotions most vividly awakened?

What did artist Nguyen Duy Nhut and the creative team of Viglacera do to turn the August 19 flower garden into the “Viglacera Aurora” Pavillon with the desire to create the image of a new, brilliant Viglacera, with products bearing the prestigious National Brand, and having a 50-year history of construction and development?

The message "Art for life"

The answer is here! Choosing the theme "Aurora" but not only simulating the image of a strange natural phenomenon, but also to transmit a positive energy, evoke love and sharing in the community, putting attention and care into the most ordinary things.

In that spirit, 3D mapping technology is used to create a multidimensional art exhibition space, with shimmering colors projected on modern construction materials, with the desire for each viewer to find their own emotions. Pavillon “Viglacera Aurora” was created by two visual artists Nguyen Duy Nhut and Pham Khiet Tuong from the foundation of 6 artworks that directly impact the vision, named: Source of Life/ Parallel World / Warrior/ Multicolored Cloud/ Street/ Land….

The work Source of Life is inspired by the idea of a flower nourished by pure water, carefully cared for and flourishing. Just like this world will be beautiful and sustainable thanks to the green living awareness of each person. The work is created by an ecosystem of key materials from Viglacera and beams of light arranged through transparent and multi-faceted crystal-like blocks of materials, creating unexpected effects.

The work Warrior is placed around the Source of Life - like a corridor to protect the source of life, to protect the ozone layer. Taking the warrior form from the image of ancient people, the work intentionally looks back to the origin, creating a dialogue between the past and the present, like building a bridge between generations, creating a new world - where old values can be revived vividly in contemporary society.

The Earth artwork is placed in the central position, which is also the intersection of the approaches from the flower garden to the Pavillon. “Earth” includes 16 tile paintings – bearing the Eurotile brand, a high-end tile brand of Viglacera and highly trusted in the market. Earth is like an inner journey. Under the calm surface lies the transformation process from old things to new life. No one sees that process, but every smallest life is proof of the silent dedication and giving of Earth. Like the way a mother takes care of her child. Therefore, the position of the Earth artwork in the center of the Pavillon space is to honor the peaceful beauty that always shines from within the consciousness of each person.

Parallel Worlds : The difference is created by the interaction between mirrors that are always moving in the wind. Light is always reflected on those mirrors from many angles. Standing in the heart of the Parallel Worlds, each of us automatically becomes a part of the work. And naturally arouses a strong desire to explore other perspectives of ourselves. The Parallel Worlds reminds us that we always carry many responsibilities and challenges, but no one is not alone. Each person will certainly find like-minded friends and companions, all hardships turn into ordinary things.

Multi-colored Clouds : Stylized from the typical images of Hang Trong folk paintings, but the creative point is to create bright color bands on a recycled plastic background. Pavillon Viglacera Aurora wants to convey a signal from here: In a world filled with things that can only be thrown away, there is no shortage of ways to minimize the harmful effects on the environment and give them a new life, new value. Inspiration from this world is always something endless, we just need to keep our hearts open!

Street Artwork: a combination of Super White Glass, Wind Bricks made from baked clay combined with the magical light effect to "draw" the shape of clouds in the street. We find here familiar features such as the long and small roads that are very typical of Hanoi streets. Intersecting and interwoven slices of a traditional urban area next to the historic Red River. In that bustling city, there are quiet corners contrasting with the bustling and vibrant areas. Then the eyes of each visitor will naturally be drawn to the simple and rustic houses that are always filled with happy light.

In short, the presence of materials such as aerated concrete bricks, steel core panels with glass and other materials such as concrete, brick stone, recycled plastic, welded iron, glass, stainless steel, wood and jute rope has become a Pavillon that is both artistic and communal. That is as close as the house we live in. Viglacera is the same, a green ecosystem with many diverse types of materials that have been silently created in the journey of 50 years of persistent construction and development, has brought important breakthroughs to the Vietnamese construction industry and the Vietnamese market.

About “Creative City” and “Creative Design Festival”

Hanoi was recognized by UNESCO as a "Creative City" in 2019 in the UNESCO Creative Cities Network. This is a proud recognition of the city's efforts and potential in promoting creativity and sustainable development.

As one of the few cities in Asia to be honored, Hanoi has shown excellence in preserving cultural heritage and promoting creative industries. With a rich and diverse history, from traditional craft villages to modern art spaces, Hanoi not only honors the past but also pioneers in creating to develop the future. This title also helps Hanoi connect with other creative cities around the world, opening up opportunities for international cooperation and learning from experience. Thanks to that, Hanoi can develop sustainably and become an important creative center in the region and the world.

The Hanoi Creative Design Festival is one of the demonstrations of the city’s creative spirit and commitment to maintaining and promoting this title. The creative activities are organized not only to raise awareness of cultural values but also to motivate the community to participate in protecting and promoting cultural heritage.

The Hanoi Creative Design Festival 2024, directed by the Hanoi People's Committee and the Vietnam Association of Architects, will take place from November 9 to November 17, 2024. The event is organized by the Department of Culture and Sports and the Architecture Magazine, in coordination with the UNESCO Office in Hanoi, the Hanoi Youth Union, and many other organizations.

Entering its fourth year, the Creative Design Festival with the theme “Creative Crossroads” will focus on three main pillars: Design, Community and Creativity. For the first time, the festival will be held along 7 historical heritage buildings of Hanoi, with more than 100 creative activities in 12 fields of cultural industry such as architecture, design, fine arts, performance, and cinema.

"Creative Crossroads" not only aims to form a Creative Economy experience route for the city, but also demonstrates Hanoi's creative potential, connects and attracts creative resources, and awakens the creative spirit of generations of Hanoians. Creative activities will be a dialogue between existing works and new creative ideas, emphasizing the role of young people in continuing and promoting national values, promoting Hanoi to develop into a creative center of the country.

In addition, the spirit of creativity will be spread in cultural heritage spaces, creative spaces, and traditional craft villages throughout Hanoi. The Organizing Committee also calls for the participation of organizations and individuals in displaying and sharing their creative initiatives at the event.