Step out world full of courage
With many outstanding results in the past 2 years, especially the impressive brand identity innovation in 2023, Vinamilk was once again honored as the National Brand 2024 (2024-2026 period). This result helps Vinamilk maintain its achievement as the owner of this title for 16 consecutive years. Previously, this brand also contributed to the glory of the Vietnamese National Brand in the international arena when it ranked 6th most valuable milk brand globally and the most valuable food brand in ASEAN.
Mr. Le Hoang Minh, Executive Director of Production, representing Vinamilk received the National Brand Cup. Photo: Vinamilk
In this selection, Vinamilk has 10 brands that have achieved the National Brand. Among them, there are many brands that are leading the domestic consumer market share such as: Ong Tho and Ngoi Sao Phuong Nam - 2 brands that have helped Vinamilk condensed milk maintain its position as the most chosen by Vietnamese consumers for many consecutive years; Probi - the number 1 drinking yogurt brand in Vietnam for 5 consecutive years; or Vinamilk yogurt brand is also leading the market with a market share 4 times higher than its closest competitor.
Notably, of the 10 product brands, more than half are Vinamilk's main export products, including: Dielac, Sure Prevent Gold, Vinamilk 100% sterilized fresh milk, Ong Tho, Ngoi Sao Phuong Nam, Vinamilk yogurt and Probi drinking yogurt. This group of brands alone is contributing up to 90% of Vinamilk's total annual export turnover.
“In 2023, Vinamilk will comprehensively renew its brand identity. And not just the brand, Vinamilk is innovating in many aspects, including digital transformation and green transformation. This will take the brand further on a new journey, contributing to the development of the national brand in general. How can international consumers perceive Vietnamese products and brands as creative, unique and high-quality?”, Mr. Le Hoang Minh, Executive Director of Production, Vinamilk representative shared.
Products achieving National Brand in 2024 are also Vinamilk's key export products, present in many major markets such as Japan, the US, Korea, Canada, etc. Photo: Vinamilk
The export market has also expanded rapidly, from 42 countries/territories in 2010 to 62 markets in all 5 continents. Total cumulative export revenue reached more than 3,4 billion USD, with nearly 400 product SKUs including powdered milk, fresh milk, yogurt, condensed milk... This shows the efforts of enterprises in bringing the Vietnamese national brand to the international level.
Ready to enter the “green era”
Not only a pioneer in the economic field, representative Ministry of Industry and Trade It is assessed that enterprises with products achieving National Brand status are also the leading force for green development trends, contributing to creating a prosperous, sustainable and happy Vietnam in the future.
At Vinamilk, sustainable development practices were implemented early, from production in factories and farms to consumption and community activities. These strategies were systematized and standardized according to international practices when the company published its Sustainable Development Report in 2012 - a time when Vietnam did not have mandatory regulations on the preparation and publication of this report.
The system of 14 domestic factories meets many international standards and green production practices, helping Vinamilk meet the increasingly high criteria of many export markets. Photo: Vinamilk
In the international market, this helps businesses to be ready to overcome “green barriers”, responding to the growing trend of sustainable development worldwide, especially in environmental protection issues, reducing greenhouse gas emissions, etc.
A recent strong mark of Vinamilk in the journey of sustainable development is the announcement of the goal of achieving net zero emissions (Net Zero) by 0. Immediately after that, the enterprise also announced the first 2050 units to achieve carbon neutrality according to the international standard PAS3:2060. Previously, Vinamilk became the pioneer Vietnamese enterprise to participate in the global dairy industry initiative on Net Zero - Pathways to Dairy Net Zero 2024.
Vinamilk's sustainable development practices have been highly appreciated by the international community at global dairy conferences. Photo: Vinamilk
These efforts have helped the brand to be ranked in the Top 5 most sustainable dairy brands globally and leading in Vietnam. In particular, Vinamilk's sustainability awareness score is rated the highest, surpassing many other big names in the world dairy industry.
Vietnam.vn
