This achievement is a testament to Vincom Retail's efforts in improving management quality, increasing business efficiency, and affirming its position as a leading retail real estate developer in Vietnam.

Accordingly, Vincom Retail is the only representative in the retail real estate sector to be honored by Forbes Vietnam in the list of 25 leading brands in Vietnam, with a brand value of US$300.5 million, an increase of nearly 1.8 times in value and a rise of 2 positions compared to the ranking published by Forbes Vietnam in 2020. The ranking is compiled by Forbes Vietnam based on financial data of companies listed on the Vietnamese stock market.

Simultaneously, Vincom Retail is also among the Top 50 listed companies with the best corporate governance practices in Vietnam, based on the VNCG50 criteria initiated by the Vietnam Institute of Directors (VIOD), in collaboration with the International Finance Corporation (IFC), the Swiss Federal Department of Economic Affairs (SECO), and the State Securities Commission (SSC).

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The Vincom system of 88 shopping malls nationwide features smart, well-planned product categories and professional operation. Photo: Vincom

Consistently ranking highly in prestigious organizations demonstrates Vincom Retail's efforts over the past 20 years in building and developing its brand. This success also reflects the company's sound business strategy and its ability to adapt flexibly to the rapid changes in the economy in general and the retail industry in particular.

Vincom Retail is recognized for successfully building a management model based on international standards, serving as a springboard for the brand to maintain its leading position in the retail real estate industry and sustain growth over the years. In 2024, this shopping mall chain excelled in its role as a "Green Leader" through initiatives promoting green consumption habits such as "Go Green - Shop Green - Live Green - Have Fun Green," protecting the environment, saving energy, and reducing waste throughout the entire system. Vincom Retail is also highly regarded for its transparent and timely information disclosure, building trust with investors and customers.

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Vincom Retail also contributes to the development of Vietnam's retail industry by creating modern shopping, entertainment, and dining spaces with unique and novel experiences. "Visiting Vincom" has become a popular phrase among Vietnamese people, as the system of 88 Vincom shopping malls is a hub for renowned domestic and international brands and high-class cultural and entertainment events.

Recently, the series of events celebrating Vincom's 20th anniversary, held from October 23, 2024 to November 23, 2024, highlighted the music night "Come to Vincom - Say Hello to My New Self," which topped event and music rankings by Kompa, YouNet, etc., attracting millions of views and discussions.

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Information transparency is a guiding principle in Vincom Retail's management practices to ensure compliance with the law. Photo: Vincom

Besides creating commercial projects that contribute to changing the urban landscape, Vincom Retail places a strong emphasis on social responsibility in its business operations. In 2024, the company partnered with the Vingroup ecosystem in the "Sowing Seeds of Kindness" program to support people affected by Super Typhoon Yagi. The percentage of women in Vincom Retail's Board of Directors and Executive Board is also higher than average, creating a diverse and innovative work environment.

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Parking lots at Vincom shopping malls use solar panels. Photo: Vincom

Ms. Pham Thi Thu Hien, General Director of Vincom Retail Joint Stock Company, shared: “Throughout 20 years of building and developing the brand, Vincom Retail's aspiration has been to become a familiar and approachable brand to consumers, by focusing on creating modern shopping malls that provide a unique and upscale experience. In the future, Vincom Retail will continue to promote its core values, effectively implement sustainable development goals, thereby maximizing the effectiveness of business strategies, expanding the brand's presence, and increasing its attractiveness to domestic and international customers and investors.”

With a professional and transparent management system in accordance with international practices, in 2025, Vincom Retail will continue to expand its system with modern shopping malls and bustling commercial districts, thereby increasing the value of the brand and contributing to the development of the Vietnamese economy.

The Dinh