VinFun, developed by Vinpearl, is a new generation of hotels aimed at travelers who increasingly value personal experiences, spatial emotions, and unique touches on each journey. With its moderate scale, flexible operation, and distinctive design, VinFun offers unique accommodation experiences tailored specifically to each customer group.
Instead of mass-market expansion, VinFun focuses on developing accommodation models with clear concepts, rich identities, and unique inspirations – where each brand represents a different style of enjoying a destination for the modern generation of travelers.
Raha by VinFun is positioned as a hotel line with a blend of classic and modern styles for families, focusing on a comfortable, well-maintained, and reliable stay experience. The brand targets modern families, short-stay guests, and groups of travelers who prefer relaxed, convenient vacations that are still sophisticated enough to enjoy quality time together.
Raha by VinFun's spaces stand out with their elegant color palette, natural light, and design that prioritizes relaxation. Every detail is optimized for convenience, comfort, and suitability to the lifestyle of modern families, creating a gentle yet sophisticated vacation experience.
Raha by VinFun is positioned as a mid-scale classic hotel line for families.
The streamlined yet integrated operating model incorporates all essential amenities within a seamless space, from the lobby and guest rooms to the breakfast restaurant. With its reasonable scale and better personalized experience, Raha by VinFun offers a comfortable and pleasant feeling, suitable for the practical vacation needs of multiple generations staying together.
While Raha by VinFun emphasizes warmth and comfort for families, Otika by VinFun represents a youthful, inspiring style of accommodation that reflects the vibrant local lifestyle. The brand targets modern travelers who love to explore, seek unique accommodations, and view the stay as an integral part of their journey to enjoy their destination.
Otika by VinFun is developed based on a lifestyle experience model with a free-spirited, youthful, and energetic vibe. Open and flexible spaces integrate accommodation, relaxation, and connection into a seamless journey, where each area has its own unique character and inspires exploration .
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Otika by VinFun is specially designed to suit groups of travelers with unique personalities.
Otika by VinFun's design embodies a tropical lifestyle with vibrant colors, natural materials, and energetic accents. The amenities are streamlined, focusing on the practical needs of modern guests: from relaxation and flexible work to connection and exploration throughout their stay.
Each hotel in the VinFun line is developed on a small to medium scale, emphasizing design, spatial emotion, and unique experiences rather than mass-produced accommodation models. This boutique lifestyle spirit, along with the ability to reflect the personality of each destination, is what sets VinFun apart in Vinpearl's strategy to expand its accommodation ecosystem.
The development of VinFun with two distinctly different brands demonstrates Vinpearl's new direction in expanding its accommodation ecosystem across diverse experiential styles. One embodies a refined and connected family vacation spirit; the other represents a youthful, inspiring, and adventurous lifestyle. These two different approaches both aim to expand the brand experience in a more flexible, in-depth, and distinctive way.
It is expected that the brands under the VinFun line will be developed first at Vinhomes Pearl Bay Nha Trang – a location that boasts advantages in infrastructure, connectivity, and a readily available tourist flow.
Strengthening the friendship between Vietnam and the United States.On July 3rd, as part of the Pacific Partnership - Friends of the Pacific 2026 program, the U.S. Army Pacific delegation, led by Lieutenant General Joel Vowell, Deputy Commander of the U.S. Army Pacific, paid a courtesy visit to the Quang Tri Provincial Military Command. Vinhomes Pearl Bay project – the first place to launch brands under the VinFun line.
Ms. Ngo Thi Huong, General Director of Vinpearl, said: “The launch of VinFun is not simply an expansion of our product portfolio, but the next step in Vinpearl's strategy to build a multi-style accommodation ecosystem. We want to develop hotel brands with personality, suitable for new travel trends and customer groups who increasingly value experience, emotions, and a unique touch in each stay.”
The launch of VinFun further demonstrates Vinpearl's shift in its strategy to develop a more multi-layered, flexible, and experience-rich resort ecosystem. Building on standardized operational capabilities and an increasingly refined brand structure, Vinpearl is gradually expanding its reach to new customer groups while enhancing its competitiveness in the rapidly growing global lifestyle tourism trend.
Vinpearl is Vietnam's leading tourism, resort, and entertainment brand, currently operating 60 properties in 20 provinces and cities. Its ecosystem includes a system of 35 five-star hotels and resorts with over 17,500 rooms; 15 VinWonders theme parks with diverse games suitable for all ages; 6 world-class golf courses; and 3 international-standard VinPalace convention centers and theaters. In addition, there are 2 semi-wild animal conservation parks, a horse academy, and more. Particularly noteworthy are the impressive and unique "million-dollar" live shows at destinations such as Nha Trang and Phu Quoc, attracting millions of tourists annually.
Vinh Yen
Source: https://doanhnghiepvn.vn/doanh-nhan/vinpearl-ra-mat-vinfun/20260514015137269
