As people's need for physical and mental health care increases, therapeutic tourism and healing tourism are predicted to become a booming trend in the near future.
Currently, wellness tourism in Vietnam is based on outdoor activities combined with therapeutic methods such as: hot spring baths, mud baths, saunas, massages, herbal foot baths, meditation, yoga, cycling, and walking. Destinations are often peaceful green spaces, immersing oneself in nature, with fresh air and tranquil services to soothe the mind, refresh emotions, and promote positive values. Therapeutic tourism products emphasize disconnection from technology and Wi-Fi, and increased use of environmentally friendly materials such as wood, stone, bamboo, and rattan. In addition, healing tourism includes many interesting activities: relaxing with music and painting, exploring pristine nature, enjoying local cuisine with natural ingredients, and experiencing the simple life of people in rural villages.
With its picturesque landscapes, diverse and pristine ecosystems, Cao Bang has the potential to develop health and wellness tourism. Furthermore, the ethnic communities in the province possess many effective traditional remedies and treatments such as massage, foot baths, hair washing, herbal baths, and aromatherapy. The abundance of medicinal plants under the forest canopy, along with rich local folk knowledge, is a valuable resource, contributing to making traditional medicine a strong point in health and wellness tourism.
After exploring the famous scenic spots of Cao Bang, Ms. Mai Hong Hanh, a tourist from Hai Phong, and her group members were quite tired. Following the tour guide's recommendation, she tried the Dao ethnic group's herbal bath and massage service at Toc Care, located at 201 Kim Dong Street, Hop Giang Ward (Cao Bang City). “All the fatigue disappeared, replaced by a feeling of complete relaxation, comfort, and well-being. I slept very well that night. The technicians here are highly skilled and provide extremely attentive and friendly service,” Ms. Hanh expressed.
However, currently, the number of healthcare and therapeutic service facilities serving tourists in the province is relatively limited, small in scale, and lacking in personnel and infrastructure. The current state of exploiting therapeutic tourism products is still not commensurate with the advantages and potential.
Therefore, specific guidance and planning are needed to ensure the effective and sustainable development of health and therapeutic tourism. In this regard, managing the quality of products and services is paramount, requiring coordination among specialized agencies in evaluation and assessment. Simultaneously, strict control over healthcare service businesses is necessary to prevent the "distortion" of this activity in tourist areas and destinations.
Phuong Anh
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