The trend of shopping for Tet (Lunar New Year) online.

The trend of shopping for Tet (Lunar New Year) online is increasingly being chosen by consumers thanks to the support of digital technology. This form of shopping allows people to manage their time more effectively, choose from a wider variety of goods, and meet the needs of modern life.

Benefits of shopping for Tet (Lunar New Year) online

The time pressure in the days leading up to Tet (Lunar New Year) means that Tet shopping is no longer confined to traditional stores or markets. With the support of digital technology , consumers can shop anytime, anywhere through websites, e-commerce apps, and social media. From essential food items, confectionery, dried goods, and regional specialties to clothing, household goods, and gifts, everything is offered in abundance on online channels.

Products from Tinh Nhue Agricultural, Forestry and Beekeeping Service Cooperative are being livestreamed and promoted on digital platforms.

Starting around the time before the Lunar New Year, e-commerce platforms and retail systems simultaneously change their interfaces, create Lunar New Year-themed shops with characteristic red and yellow colors, and implement numerous promotional programs, free shipping, loyalty points, and lucky money envelopes. As a result, the festive shopping atmosphere of the Lunar New Year is strongly spread across the digital space.

The obvious advantage of online shopping is the flexibility in terms of time and the ability to proactively choose. Consumers can view designs, compare prices, read reviews from previous buyers, choose a suitable payment method, and have goods delivered to their homes. Shopping early for Tet (Lunar New Year) on online platforms also helps reduce the pressure of shopping concentrated in the days leading up to Tet.

Ms. Pham Hong Minh (Group 2b, Nong Trang Ward) said: “My job is busy, so online shopping saves me time while still allowing me to prepare fully for Tet. From fruits and candies to gift baskets, everything can be easily ordered, prices are clear, goods are checked before payment, and delivered to my door, so I feel quite secure.”

Along with consumer demand, e-commerce infrastructure in the province has also been gradually expanding. Currently, the province has 5 e-commerce trading platforms and more than 270 active e-commerce websites. In recent times, relevant agencies have also implemented many programs to support businesses, cooperatives, and production facilities in participating in e-commerce through training and networking, contributing to promoting the consumption of goods in the digital space.

Many food items, agricultural products, and local products of the province such as green tea, banh chung (traditional Vietnamese rice cake), honey, pomelo, mushrooms, rice noodles, fermented pork, salt-cured chicken, etc., are effectively promoted and sold through social media, livestreaming, and e-commerce platforms. Production facilities and cooperatives proactively introduce their products through Fanpages, community groups, and live streams of packaging and preservation processes, creating direct interaction with consumers.

This model helps increase transparency and bridge the gap between sellers and buyers, especially for goods related to Tet (Lunar New Year). Many distinctive products and OCOP (One Commune One Product) products are chosen by consumers as Tet gifts due to their convenience, consistent quality, and symbolic meaning.

The online Tet market is bustling, from platforms to retail channels.

Along with changes in consumer habits, the online Tet market is expanding in both scale and form. Besides large e-commerce platforms, social networks, sales websites, and online shopping applications are becoming important consumption channels during Tet.

The development of online sales channels also places higher demands on businesses, especially for food products with short shelf lives. Businesses are focusing on quality control, preservation processes, delivery schedules, and customer service to maintain reputation and build long-term trust.

My Lung Sticky Rice Production Cooperative and Comprehensive Service Business applying e-commerce in sales.

In supermarkets and retail stores throughout the province, online sales are being promoted alongside in-store sales. Ms. Le Thi Thu Trang, Director of GO! Viet Tri Supermarket, said: “The store has prepared a rich supply of goods and intensified product promotion on online channels. Customers buying online enjoy many benefits through promotional programs. The supermarket has also arranged and organized staff to process orders and ensure timely delivery during peak periods.”

The trend of shopping for Tet (Lunar New Year) online is gradually forming a new, convenient, and suitable consumer habit. However, consumers still need to carefully research product information, prioritize choosing official stores, and check return policies to minimize risks and prepare for a fulfilling and worry-free Tet holiday.

Nguyen Hue

Source: https://baophutho.vn/xu-the-sam-tet-truc-tuyen-246757.htm