Multi-channel trade promotion

Over the past period, many trade promotion activities, business networking, and export promotion have been implemented flexibly, focusing on strong product sectors to expand markets for domestic businesses.

Businesses, cooperatives, and OCOP (One Commune One Product) entities from Dong Nai participate in trade promotion at the 2025 Vietnam Export Goods Fair. Photo: H. Quan

Most recently, at the end of March 2025, the Vietnam Export Goods Fair 2025 took place in Ho Chi Minh City on the largest scale ever, creating opportunities for Vietnamese businesses, including those in Dong Nai, to diversify trade promotion channels and connect with potential markets…

Exporting "green, clean, and digital"

With over 700 booths, this year's fair is the largest ever, focusing on key export sectors such as: agricultural products, processed foods, seafood, textiles, handicrafts, industrial equipment and logistics… The fair brings together nearly 750 domestic businesses and nearly 200 international buyers from more than 25 countries and territories.

The fair features booths showcasing typical products from provinces and cities such as Hanoi , Dong Nai, Lao Cai, Bac Giang, Hung Yen, Ninh Thuan, Long An, Tien Giang, Tra Vinh, Tay Ninh, Quang Nam, An Giang, and Binh Duong…

Besides the product display area, the fair also organizes many trade promotion activities, connecting Vietnamese businesses with buyers and distribution systems both domestically and internationally.

The 2025 Vietnam Export Fair will also implement many activities such as cross-border export trade through Amazon and Alibaba; online connections via live stream with KOLs/KOCs. At the same time, it will create opportunities for Vietnamese products to access key markets such as China, South Korea, Japan, the United States, Thailand, Singapore, the Philippines, Malaysia, and the Middle East…

According to Vice Chairman of the Ho Chi Minh City People's Committee Nguyen Van Dung, the 2025 Vietnam Export Fair focuses on a "green, clean, and digital" export strategy, adapting to the requirements of the global market. This year's fair focuses on criteria such as: encouraging green exports, promoting the production and export of environmentally friendly products, fostering digital transformation in trade, and optimizing e-commerce channels...

The event serves as a practical bridge between Vietnamese businesses and the global market, creating opportunities to expand partnerships, access new technologies, and shape a sustainable direction for exports.

According to Tram Van Hue, Director of CVC Trading, Service, and Production Co., Ltd. (Ben Cat City, Binh Duong Province), the company specializes in producing herbal teas with products meeting OCOP (One Commune One Product) standards and typical rural industrial products. Through export networking fairs, the company hopes to expand its market, especially to find partners to promote the export of Vietnamese branded products to potential markets.

According to Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), in the coming time, the Ministry of Industry and Trade will continue to support localities and the Vietnamese business community in market information, acting as a bridge for trade, assisting in resolving difficulties and obstacles arising in the process of business and investment, and expanding markets…

Helping businesses understand market information.

According to Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), this activity aims to create opportunities for Vietnamese businesses to meet, share experiences, learn about the market, promote production, and connect supply and demand with import and export businesses and distributors in countries around the world. At the same time, it opens up a channel for interaction, information exchange, and trade connections in a comprehensive, rapid, multi-directional, and truly effective manner…

A special feature of this year's fair is the addition of a digital exhibition format on an e-commerce platform, creating more space and opportunities for international trade, and providing booths for innovative businesses.

This helps businesses increase brand awareness through digital media platforms; reach the right target customers through live stream programs. At the same time, it creates a media effect and boosts revenue through online and offline marketing campaigns.

According to Nguyen Van Linh, Deputy Director of the Dong Nai Trade Promotion Center (Department of Industry and Trade), the Dong Nai delegation includes 24 businesses, cooperatives, and OCOP (One Commune One Product) entities participating in the fair with a shared provincial booth showcasing the province's strengths, OCOP products, and typical rural industrial products.

“This large-scale fair provides Dong Nai businesses with the opportunity to promote their products, access key and potential export markets, and major distributors in the region. In particular, Dong Nai's booths will also host live stream sales and promote local products and specialties right at the fair,” Mr. Linh added.

According to Le Tran Xuan Thao, Director of Quan Phat Group Trading Joint Stock Company (Thong Nhat district), the company hopes to promote and connect its honey products with potential customers and markets through this fair. In particular, the company focuses on connecting with partners and customers for its key product lines such as honeycomb honey and refined honey, through various trade networking activities, both traditional and digital.

Navy

Source: https://baodongnai.com.vn/kinh-te/202504/xuc-tien-thuong-mai-da-kenh-a8b2b3f/