YouTube increases the price of its Premium package.

YouTube's move comes after other online entertainment services like Netflix and Disney+ have already increased their monthly subscription prices. Currently, Google's video sharing platform has over 2.7 billion monthly users, and approximately 80 million paying (Premium) accounts will be affected by the price increase.

The Premium package, which includes both YouTube video streaming and YouTube Music streaming, increased in price from the beginning of November for all subscription types, from individual and family plans to student packages. This adjustment is being implemented in countries including Argentina, Australia, Austria, Chile, Germany, Poland, and Türkiye. In the US, YouTube Premium had already increased in price last summer.

YouTube has begun increasing the price of its Premium subscription in various countries around the world.

The exact price changes depend on the subscription type and the currency in each country, but generally, the increase will be around 30%. For example, in Germany, the price of an individual plan only increased by 1 euro, from 12 to 13 euros, but the family plan increased by 30%. Existing subscribers will start paying the new fees from their next bill.

In an email sent to customers announcing the adjustment, YouTube stated that the company "thought very carefully" before making the decision, and added that the new pricing would contribute to improving the quality of the Premium package as well as supporting content creators and artists working on the platform.

The price increase came almost immediately after YouTube began "blocking" users from watching content if they used ad-blocking programs, pushing users towards paying for subscriptions to experience the service seamlessly, or accepting ads.

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