YouTube's move comes after other streaming services like Netflix and Disney+ have raised their monthly subscription prices. Google's video- sharing platform currently has more than 2.7 billion monthly users and will have about 80 million paying accounts (premium) affected after the company increased its prices.
YouTube Music, which includes YouTube's video-watching and music-streaming service, will increase its price starting in early November for all subscription types, from individuals to families to student plans. The price increase will be implemented in Argentina, Australia, Austria, Chile, Germany, Poland and Türkiye. In the US, YouTube Premium has been increasing its price since this past summer.
YouTube begins to increase Premium package prices in many countries around the world
The exact price changes depend on the type of subscription and the currency in each country, but in general, there will be an increase of around 30%. For example, in Germany, the price of the individual plan will increase by only 1 euro, from 12 to 13 euros, but the family plan will increase by 30%. Existing subscribers will start paying the new fee from the next bill.
In an email to customers announcing the adjustment, YouTube said the company "thought a lot" before making the decision, and said the new price would help improve the quality of its Premium package as well as support content creators and artists working on the platform.
The price hike comes almost immediately after YouTube began blocking users from viewing content if they use ad blockers, forcing them to pay a subscription fee to experience the service seamlessly, or have to accept viewing ads.
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