Zalopay changes its brand identity.

The Zalopay payment platform has just launched a new, youthful and energetic brand identity, marking an important step in its development journey.

Specifically, Zalopay's new brand identity presents a more modern, dynamic, and friendly image. Removing the boxes surrounding the words "Zalopay" has created a fresh and expansive logo in a minimalist style. The two main colors – blue and green – are bright and striking, aiming to convey Zalopay's new spirit of openness and sustainability.

In particular, the brand name has been simplified from a capital "P" to a lowercase "p," aiming to reflect the seamless and streamlined experience that Zalopay offers to customers. The Z logo is accentuated with a gentle curve, evoking a smile that represents user satisfaction, as well as the mission the brand aims for.

"Made in Vietnam": A Challenging Journey of Innovation. "Made in Vietnam" is a special highlight in Zalopay's brand repositioning. From concept to execution to completion, everything is 100% done in-house. This not only affirms the talent and creativity of Vietnamese people but also represents pride in a "Made in Vietnam" technology product.

Throughout its operation, Zalopay has continuously strived to better understand and serve the needs of its users. Based on this, the Zalopay team recognized the need for a comprehensive overhaul, a rebranding campaign to reaffirm its position and value in the market. This overhaul doesn't aim to mark a specific milestone like 5 or 10 years, but stems from the product's readiness and the desire to better meet the ever-increasing needs of its users. With this spirit, Zalopay proudly announces its rebranding campaign, a new step to affirm its position and value in the market.

Despite facing numerous challenges and a tight timeline, the demo versions of Zalopay have been completed and received positive feedback from everyone. This motivates the "Made in Vietnam" team to continue improving and providing the best experiences for customers. With the mission of "Open and Innovative," the Zalopay team always hopes that each transaction and each new feature will not only meet financial needs but also bring smiles and satisfaction to each customer.

“Join us in exploring and experiencing the new version of Zalopay, a product proudly made in Vietnam, where all members are proud of their own efforts and creativity.”

Source: https://www.vng.com.vn/news/enterprise/zalopay-bo-nhan-dien-moi.html