Adobe now has image and video editing tools that are widely used by creative professionals, but they face increasing competition from rivals like OpenAI, Midjourney and Stability AI that are offering The service provider can generate images from text prompts.
Therefore, Adobe is said to be developing its own image-generating AI system called Firefly, which is trained on data that Adobe owns to avoid copyright infringement claims against users.
Adobe previously released image creation tools in Photoshop that could fill in or expand portions of existing images. At a conference in London (UK), the company said full image generation will launch later this year, based on a new AI system called Firefly Image.
Instead of having to very carefully describe exactly what's going where and make sure the user is specifying what the user wants and doesn't want, said Ely Greenfield, Adobe's chief digital technology officer. Firefly will pull from reference sources. So this is an amazingly powerful ability.
Adobe said a "beta" version of the software will be available to some users, but there are no specific plans for when the feature will be widely deployed.