Everyone gets to be happy.

- Recently, a bank has stepped in to sponsor a rather large music event. Of course, other brands are also co-sponsoring it, and it's also receiving significant support from a beverage brand. Does this mean that the financial sector's interest in culture has increased?

- In the business of money, the core benefit is always profit, nothing else. Cultural events for young people will attract public attention. When the sponsor is a bank, their current account deposits (CASA) will increase sharply. Raising money at a low cost in a short time leads to a rapid increase in the bank's gross profit. If profits increase by around 20%, who wouldn't be tempted?

- Besides CASA, what other benefits are there?

- Besides raising capital at low cost, banks can also expand their current and near-future customer base. The group of young, fast-spending customers who prefer services and conveniences linked to new technologies is increasingly important. Increasing brand awareness among young people brings more than just credit growth.

- I understand. The lives and assets of young people will become even more closely tied to the bank. Before that, the bank also partnered with A-list singers or music events. When the sponsor skillfully arranges things so that everyone involved in the event is satisfied, then everyone is happy.

TU QUEO

Source: https://www.sggp.org.vn/ai-cung-duoc-vui-post813478.html