Hoang Duc Thanh, the project team leader, said: "During our field research, we noticed that stories about the lives, culture, and dreams of children in mountainous areas are rarely seen on digital platforms. Therefore, we want to bring the everyday stories of children in mountainous areas to the community through social media."
To implement the project, the student group visited schools to organize activities focusing on soft skills, communication skills, and creativity for elementary school students. They met with ethnic minority children and those from disadvantaged backgrounds, documenting their stories about learning, daily life, dreams, and perseverance. Simultaneously, the group researched local customs, culture, and unique local products to develop communication content. Using their knowledge of information technology and content creation skills, the members filmed, photographed, edited, and uploaded their work to social media platforms such as TikTok, Facebook, and YouTube. From August 2025 to the present, the group has created nearly 100 videos , some of which have garnered over 10,000 views.
Building upon their established media platforms, the group implemented a revenue generation model through affiliate marketing, livestreaming to promote local agricultural products and specialties, and fundraising sales programs. Videos, articles, and live streams on social media contributed to promoting many OCOP products and specialties from Lang Son . The group did not directly sell the products but acted as a promoter, connecting consumers with production facilities, households, and businesses. When customers purchased products through the links or stalls introduced by the group, they received a commission from the product supplier. In addition, revenue also came from fundraising sales programs.
Ms. Nguyen Bich Phuong, from Block 8, Dong Kinh Ward, said: "I learned about the 'Children's Eyesight' project through videos about students in mountainous areas posted on social media. The stories are very authentic, simple, and relatable, evoking many emotions in viewers. Knowing that purchasing the featured products also contributes to raising funds to support disadvantaged students, I am always willing to buy items to show my support."
From August 2025 to the present, the project has generated approximately 20 million VND in revenue. This funding is used by the group to maintain the project's operations and carry out charitable activities, purchase school supplies, and provide scholarships to students from disadvantaged backgrounds.
Lecturer Ha Thi Thanh Huyen shared: "Although the revenue is still modest, the value that the project brings is its humanitarian aspect and its ability to impact society. Through the dissemination of digital media products, the project not only contributes to promoting the image of the homeland, culture, and people of Lang Son but also connects the community and works together to help children in difficult circumstances."
Although still in its early stages, the "Children's Eyes" project has shown potential for growth and expansion. From simple stories about children in mountainous regions, the student group has created a model connecting digital media, promoting local products, and helping disadvantaged children. With low implementation costs and flexible methods, the project demonstrates the students' creativity in applying digital technology to create practical value for the community.
Source: https://baolangson.vn/anh-mat-tre-tho-du-an-khoi-nghiep-vi-cong-dong-5094425.html
