Apple dominated the premium smartphone market in 2023.

According to preliminary assessments by Counterpoint Research, the high-end smartphone segment, priced over $600, saw 6% growth in Q4 2023.

Although Apple (71%) saw its market share shrink compared to 2022 (75%), it remains the market leader in this segment, with sales four times higher than second-placed Samsung (17%).

Sales figures for high-end smartphones in 2022 and 2023.

The South Korean manufacturer managed to close the gap compared to last year (16%) thanks to good sales of the Galaxy S23 and foldable phones. Huawei (5%) came in third, showing good growth compared to last year (3%) with the Mate 60 series selling well in China, according to GSMArena .

According to analyst Varun Mishra, consumers are now willing to pay more for a high-quality device that can be used for a longer period of time. The analyst added that in the mobile market, high-end smartphones account for 24%.

iPhone 15 Pro and Huawei Mate 60 Pro

The regions with the highest consumption of high-end phones last year included: China, Western Europe, India, the Middle East, and Africa. In fact, China, India, and Latin America are likely to reach new records for high-end sales, with India being the fastest-growing market globally.

Counterpoint Research expects that in the near future, the trend for high-end devices will grow faster than other phone categories.

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