Apple keeps the price of the iPhone 18 Pro up, increasing competition among Android rivals.

Apple is expected to introduce the iPhone 18 Pro later this year, hoping to make it its strategic "trump card," helping the company increase its competitiveness and consolidate its position in the smartphone market.

The iPhone 18 Pro's advantage doesn't come from its low price, but rather from the market context. As Android competitors increasingly raise prices, stability becomes a strength. This makes Apple's product more attractive, especially in the high-end segment.

According to leaked information from South Korea published by Digital Trends, Apple is facing significant cost pressure. In particular, memory costs on the iPhone 18 series have increased considerably. The Pro models are more noticeably affected. The main reason stems from fluctuations in the component market.

Apple is under significant cost pressure.

Specifically, the prices of DRAM and NAND memory chips are rising rapidly. Manufacturers are prioritizing supplies for AI server systems. This is making components for smartphones scarcer, leading to higher production costs.

Furthermore, Apple's new generation of chips is also predicted to be more expensive than before. This further increases pressure on overall product costs. In this context, keeping prices stable becomes more difficult. But Apple has chosen a different approach.

Instead of shifting the burden onto consumers, Apple tends to absorb the costs itself. The company tries to keep the price of the iPhone 18 Pro at a similar level to the previous generation. This is a noteworthy strategy, especially when the Android market is constantly increasing in price.

Apple has the advantage of scale and supply chain.

Analyst Ming-chi Kuo also believes Apple will keep price increases to a minimum. The goal is to maintain long-term competitiveness. This helps the company maintain its position in the premium segment while limiting the impact on consumers.

If this scenario unfolds, Apple wouldn't need to lower prices to gain an advantage. Simply maintaining stable prices would be enough to put pressure on competitors. Meanwhile, Android manufacturers often struggle to absorb rising component costs, forcing them to adjust their prices.

Many reports indicate that rising memory costs are a common problem across the industry. However, Apple has the advantage of scale and supply chain. If leveraged effectively, the company can maintain prices while competitors raise them. This would significantly shift the competition in terms of value.

Source: https://baoquocte.vn/apple-giu-gia-iphone-18-pro-doi-thu-android-them-phan-canh-tranh-382685.html