Apple is being unusually cautious.

Even before its launch, Apple was concerned about low demand for foldable iPhones, leading them to decide to reduce orders by 70%.

Apple is concerned that foldable iPhones will not be widely accepted by the market. Photo: 9to5mac .

According to The Elec , Apple initially projected selling around 10 million foldable iPhones during the launch period. However, after consideration, they informed their partners that they would only produce 3 million units.

Sources suggest that Apple learned from the Vision Pro experience, accepting the possibility of a similar market reaction to a very expensive foldable iPhone, aimed only at a select customer base.

Apple's first foldable iPhone, possibly named iPhone Fold or iPhone Ultra, is predicted to have a starting price of around $2,000-$2,400 .

The reason Apple took 8 years to launch its first foldable phone may stem from dissatisfaction with the durability and folding capabilities of the foldable screen. They wanted to address both issues before release.

Apple has multiple suppliers for critical components, with display orders typically split between Samsung, LG, and BOE. However, there are reports that only Samsung is meeting the requirements for the iPhone Ultra display.

According to 9to5mac , the Cupertino giant typically brings other display manufacturers into the system as soon as they can meet the demand, but a new report suggests this is not the case with the foldable iPhone.

Sources from The Elec reveal that Samsung has secured an exclusive three-year contract to manufacture displays for the iPhone Ultra. During that time, Apple will not use foldable OLED panels from any other supplier.

Samsung's superior technological advantage gave it a strong negotiating position, enabling it to propose this exclusive rights. Furthermore, the contract secured the company's significant investment in a production line for foldable iPhone displays.

Source: https://znews.vn/apple-than-trong-hiem-thay-post1641942.html