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A group of international tourists are taking check-in photos from above at a hotel in Bangkok. Photo: Reuters . |
According to data analytics firm Euromonitor International, Bangkok (Thailand) continues to hold the top position in terms of international visitor numbers this year, estimated at 30.3 million. This achievement confirms Bangkok's status as a leading city in terms of tourism policies and attractiveness.
The Thai capital continues to maintain its position as a top destination thanks to its distinctive cultural and culinary appeal, vibrant 24-hour lifestyle, and constant efforts to reinvent itself. Bangkok continuously introduces new tourism products, from art districts and unique cafes to rooftop bars and local cultural experiences reimagined to suit the tastes of young people.
Meanwhile, Paris, the City of Lights (France), was named the world's most attractive city for the fifth consecutive year. The reopening of Notre Dame Cathedral and the massive influx of fans following PSG's first-ever Champions League victory created a booming year for Parisian tourism.
According to the report, Paris scored highly thanks to its effective tourism policies and well-invested infrastructure. Europe continues to dominate the rankings with six cities in the top 10: Madrid (ranked 2nd), Rome (ranked 4th), Milan (ranked 5th), Amsterdam (ranked 7th), and Barcelona (ranked 8th).
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The scene inside Notre Dame Cathedral in Paris after the historic fire. Photo: Reuters . |
Conversely, London (UK) continued to decline in rankings, falling from 13th last year to 18th this year, placing it between Hong Kong (ranked 17th) and Kyoto (ranked 19th). Despite having good tourism infrastructure (ranked 4th globally), London was rated poorly in tourism policy, safety, and sustainability.
The top 10 most attractive cities in the world in 2025 are, in order: Paris, Madrid, Tokyo, Rome, Milan, New York, Amsterdam, Barcelona, Singapore, and Seoul.
Tokyo (Japan) not only attracts tourists but also ranks third globally in tourism infrastructure. The city is boosting investment in Narita Airport with plans to build a third runway and extend the second one to double its capacity by 2039.
New York remains the only US city in the top 10, holding the 6th position. Los Angeles rose 5 places to 13th. Orlando, while not among the leading cities in terms of international visitors, ranked number 1 globally in tourism performance thanks to strong domestic demand. The opening of the Epic Universe theme park at Universal Orlando Resort in May, along with major upgrades at SeaWorld and Disney World, was a significant boost. The city also hosted six matches of this year's FIFA Club World Cup.
The Asia-Pacific region has five cities in the top 10 of the world's most visited international cities , demonstrating a clear rebound after the tourism recovery period. Hong Kong ranked second with 23.2 million visitors, London third (22.7 million), and Macao – "the Las Vegas of China" – held the fourth position (20.4 million), followed by Istanbul with 19.7 million visitors. Other cities in the top 10 include Dubai (19.5 million), Mecca (8.7 million), Antalya (18.6 million), Paris (18.3 million), and Kuala Lumpur (17.3 million).
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A group of tourists from China are taking photos in front of Wat Arun temple in Bangkok, Thailand, photo taken on November 21, 2024. Photo: Reuters. |
A report by Euromonitor International highlights that destinations are shifting from focusing on quantity to optimizing value. Cities want to attract tourists who stay longer, spend more, and behave more sustainably towards the local environment and culture.
"Security concerns, rapidly increasing visitor numbers, tourism overcrowding, and inflationary pressures" are prompting many destinations to change entrance fees and accelerate the adoption of electronic travel authorization systems, according to Euromonitor. This trend is expected to have a long-term impact on the attractiveness of cities.
In 2025, the UK and the US adjusted their entry fees upwards, while the EU prepared to launch the European Travel Authorization System (ETIAS) with higher fees next year. Japan is also considering increasing visa fees and implementing a new electronic authorization system around 2028.
Source: https://znews.vn/bangkok-don-khach-quoc-te-nhieu-nhat-the-gioi-post1608927.html












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