According to the latest statistics from Launchmetrics, the 2023 Cannes Film Festival generates a total media impact value (MIV) of up to 1,3 billion USD (about 30,5 trillion VND). .
MIV calculates the monetary value that stars and influencers gain through their appearances on various media including SNS (Social Networking Service). It takes into account factors such as media influence, content quality, and virality.
Jennie (BlackPink) created a strong communication effect at the first appearance at the 2023 Cannes Film Festival. Photo: HB
Meanwhile, last year's film festival season generated $ 724,4 million (more than 17 trillion dong) MIV, more than the event of the Academy Awards ceremony of $ 658,6 million (more than 15 trillion dong) and the Venice Film Festival. is 154,1 million USD (more than 3,6 trillion VND).
According to Launchmetrics, a significant contribution to the MIV of this year's Cannes Film Festival is the appearance of Jennie (BlackPink) and K-pop stars. In which, creating a media value of up to $1,9 million (about VND 44,6 billion) at the first appearance at Cannes.
"Given BlackPink's global popularity, it's no surprise that Jennie took the #1 spot in MIV with a salary of $1,9 million," commented Launchmetrics.
This also helps brands shake hands with Jennie to bring in huge profits, typically Chanel brand - Jennie brand as an ambassador.
“Jennie made a significant contribution to Chanel's overall MIV at this year's Cannes Film Festival. Chanel earned 26,2 million USD (more than 615 billion VND) and secured the 4th place among luxury brands. Chopard took the top spot, followed by Dior at 2nd and L'Oréal at 3rd.
As K-pop's influence grows, Korea is seen as a great opportunity for high-end brands and much of this credit goes to BlackPink, who pioneered the field and paved the way for stars. domestic future. Now, in addition to Chanel, Prada, Gucci, Saint Laurent, Celine has chosen new K-pop stars as ambassadors," said US fashion media WWD.
Jennie leads the list of 10 most mentioned stars at Cannes 2023. Photo NQ
Previously, the NetBase Quid site announced that Jennie took the lead in the ranking of the Top 10 most mentioned stars on social networks during the 2023 Cannes Film Festival. Following her are the names respectively. : Rosé, Aespa, Hyunjin…
Besides, according to Twitter Fashion, the official hashtag of Cannes, #JENNIEatCANNES (900.000 reminders) is the most mentioned hashtag on the social network Twitter.
This year, Jennie came to the film festival as a supporting actress in the movie "The idol". The film is directed by Sam Levinson, who has been successful with Euphoria, this series has the participation of The Weeknd, Lily-Rose Depp, Troye Sivan and Jennie.
The 6-episode drama tells the story of the heroine Jocelyn (Lily Rose Depp), a music idol whose mental breakdown caused the biggest tour of her career to be canceled.
Jocelyn is determined to revive, regain her title of America's sexiest female idol. However, on that journey, she meets and falls into a complicated relationship with the leader of a mysterious cult (The Weeknd).
Therefore, the film is labeled 18+ and is rated as erotic and erotic with all-night parties with drugs.
