Vietnamese coffee enjoys a bumper harvest and high prices.

VTV.vn - Forecasts indicate that the Vietnamese coffee industry will continue to experience a boom year with impressive figures in both export volume and value.

Coffee exports hit record levels in both volume and value.

In just eight months of 2025, Vietnamese coffee businesses exported goods worth US$6.42 billion – a record high in the industry's history. This result not only affirms the increasingly strong position of Vietnamese coffee in the international market but also shows that the industry has already surpassed its US$6 billion export target by 2030, five years ahead of schedule. The Vietnam Coffee and Cocoa Association predicts that the Vietnamese coffee industry will continue to experience a booming year with impressive figures in both export volume and value.

According to a report by the Ministry of Agriculture and Environment , the total volume and value of coffee exports in the first eight months of 2025 reached 1.2 million tons and US$6.42 billion, an increase of 8.7% in volume and nearly 60% in value compared to the same period last year. The average export price of coffee in the first eight months was estimated at US$5,580 per ton, an increase of over 46% compared to the same period last year.

The global coffee market is hotter than ever due to declining coffee harvests in Brazil and Indonesia, limiting global coffee supply. Meanwhile, demand from Europe, the US, and Japan remains stable, pushing world coffee prices higher. Vietnamese coffee businesses are benefiting positively from this bumper crop and high prices.

Production increased by only 10%, but value surged by 90%. Positive growth in export markets has made coffee exporters very optimistic about exceeding their targets for the year.

Mr. Le Duc Huy, Chairman of the Board of Members of Simexco Dak Lak Company, said: "The largest market is the traditional market in Europe, but there are positive signs from the Asian market, which has seen strong growth recently, especially China, Japan, and South Korea. The US market is not yet significant for us. Recently, we have been making great efforts to develop this market."

To achieve this success, the shift in the industry's development direction cannot be overlooked. According to the Vietnam Coffee and Cocoa Association, although the majority of exports are still green coffee beans, the proportion of deeply processed products such as instant coffee and roasted and ground coffee has been increasing, bringing higher added value. At the same time, the positive fluctuations in the global market have also been a strong impetus.

Mr. Duong Duc Quang, Deputy General Director of the Vietnam Commodity Exchange (MXV), shared: "Looking ahead to the remaining months of the year, I believe the trend remains positive. Brazil's Arabica supply is declining, forcing many international roasters to increase the proportion of Robusta in their Espresso products. This is a key factor in keeping Robusta prices high, above US$5,500 per ton, while also opening up more opportunities for Vietnamese coffee export businesses."

Thanks to these factors, Vietnam's coffee export turnover is projected to reach a record high in 2025.

Mr. Nguyen Nam Hai, Chairman of the Vietnam Coffee and Cocoa Association, stated: "Given the current situation, it is projected that Vietnam will export approximately 1.5 million tons in 2025, with a value of around 8 billion USD."

From green coffee beans to deeply processed products, the Vietnamese coffee industry is gradually asserting itself not only as a "capital" in terms of production volume, but also as a country capable of increasing value and improving quality. This is the time to promote Vietnamese coffee not just as a commodity, but as a brand story, a mark of quality on the journey to conquer the global market.

In the first eight months of this year, Europe was the largest market for Vietnamese coffee exports, accounting for over 63%.

US demand for Vietnamese coffee

In the first eight months of this year, Europe was the largest market for Vietnamese coffee exports, accounting for over 63%. Asian markets also saw a significant increase in orders. Meanwhile, the US imported only 5.4% of Vietnamese coffee. The Vietnam Coffee and Cocoa Association believes this percentage is too low compared to the US's annual coffee imports from Vietnam.

Mr. Do Ngoc Hung, Head of the Vietnam Trade Office in the US, stated: "According to statistics from the US International Trade Commission, in the first eight months of 2025, Vietnam exported approximately $405 million worth of coffee to the US, a 50% increase compared to the same period in 2024, accounting for 5% of the US's total import value of $7.9 billion. This ranks 7th after Brazil, Colombia, Switzerland, Honduras, Guatemala, and Mexico. Although there has been a significant increase in both volume and price, exports to the US still only account for about 6% of the US's total import value."

Amidst rising international coffee prices, consumer trends in the US remain stable, even increasing, in the specialty coffee and processed product segments. This presents an opportunity for Vietnamese businesses to further strengthen their brands and enhance added value in the supply chain to the US market.

Regarding adaptation to the US market's reciprocal tariffs, Mr. Do Ngoc Hung, Head of the Vietnam Trade Office in the US, commented: "Although the new reciprocal tariffs have a certain impact on production costs, they do not reduce import demand, because the US market is heavily dependent on international coffee supplies, with Vietnam playing a key role. According to many reports, if the reciprocal tariffs continue to be maintained with many countries, the price of raw coffee will continue to rise sharply, leading to an escalation of retail prices at supermarket chains, cafes, and wholesale and retail distribution chains, resulting in further increases and improvements in export prices to this market."

Businesses and associations need to proactively understand developments in US tax policies in order to diversify distribution channels and take advantage of other FTAs ​​to create growth momentum and minimize risks when exporting."

Clearly, with a market as promising as the US, Vietnamese coffee can certainly strive to reach further and secure a firm position in the hearts of consumers in this country. To achieve this, proactive action from businesses and associations is key in understanding the market, improving product quality, and processing to suit consumer tastes. These strategic steps will contribute to increasing the value of Vietnamese coffee, not only in the US but worldwide.

Source: https://vtv.vn/ca-phe-viet-nam-duoc-mua-duoc-gia-100250924121233609.htm