Specifically, ChatGPT will have a new competitor in South Korea called Cue. According to Naver, the developer of Cue stated that this AI model understands South Korean culture, regulations, context, and laws, giving it a significant advantage in its home market.
| Cue will launch in September 2023, directly competing with ChatGPT. |
CEO Choi Soo Yeon stated that Cue will launch in September 2023, following the conversational AI model Clova X. Both AI models are based on HyperClova X, capable of processing speech and text, and integrated with other services such as maps.
Naver's announcement comes amidst challenges from OpenAI and other foreign technology companies such as Google and Meta.
In particular, OpenAI's ChatGPT chatbot has attracted significant global attention, including in South Korea, with many individuals and organizations now using it.
Sung Nako, Director of HyperClova X, stated that Cue performed better than ChatGPT-3.5 in internal testing. He expressed confidence that this artificial intelligence model can effectively compete with ChatGPT. Furthermore, the company will employ a localization strategy, targeting the domestic market first.
Naver is pushing its AI-generated model amidst a decline in its domestic internet search market share, from 78.9% in 2016 to 62.2% in 2022, according to research firm NHN Data. Conversely, Google's market share increased from 7.8% to 31.8% during the same period.
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