There is a very different Ba Na after 15 years

From "forgotten" to the world's leading iconic tourist destination

“I regret not choosing Ba Na for the first days of exploring Vietnam, but it's true that we have to save the best things for the last experience. This is a great destination, not only invested in money, but also full of energy and unique ideas."

Comments about Sun World Ba Na Hills by editor Nafis Abdullah during his trip to Vietnam broadcast in 6 episodes on Astro Arena television station seem to partly describe the irresistible appeal of the tourist area at the top. Chua Mountain for international tourists.

But few people know that, back in 2009, there was a Ba Na that only welcomed an average of 30.000-40.000 visitors each year, and didn't even have a restaurant on the mountain. People in Da Nang at that time still had a saying: "If you don't go, you don't know Ba Na. Once you go, you'll know it's better to stay at home."

Until Sun Group awakened the Chua mountain area with the first cable car project opened on March 25, 3.

Up to now, every year, even every month, Ba Na Hills has new things, making visitors never get bored. The slogan "Ba Na Hills - the road to paradise" has retained its value for the past 15 years. And Ba Na is now not only a favorite destination for domestic tourists but has also become an international-class destination, establishing its own position on the world tourism map.

Domestically, Sun World Ba Na Hills has been honored four times in a row by the Vietnam National Administration of Tourism as the leading tourist area in Vietnam, and is an important driving force behind the impressive growth figures of Da Nang tourism. From 2009 to 2018, the number of visitors to Da Nang increased by 463%, and visitors to Ba Na also increased more than 160 times. In 2019, with the establishment of the Golden Bridge at Ba Na Hills, Da Nang welcomed 8,6 million visitors, more than 60% of which came to Ba Na.

In the international arena, the tourist area has also been awarded the title "Asia's Leading Theme Park" by the World Travel Awards (WTA) for 4 consecutive years, and in 2020-2021 it was honored by the WTA as an Iconic Tourist Destination. The world's leading tourist bridge and the world's leading iconic tourist bridge for the Golden Bridge.

A constantly new Ba Na

Sharing at the 10th Anniversary of Sun World Ba Na Hills tourist area in 2018, Mr. Le Trung Chinh - Deputy Secretary of the City Party Committee, Vice Chairman of the People's Committee of Da Nang City (currently Deputy Secretary of the City Party Committee, Chairman People's Committee of Da Nang City) once expressed: "Ba Na Hills is one of the clear evidences for the role of the private economy in the development of Da Nang tourism in particular and Da Nang economy in general. We hope that in the near future, along with Sun World Ba Na Hills, Da Nang will have many other attractive destinations, to keep tourists staying in the city longer."

And true to that expectation, Sun World Ba Na Hills continuously innovates every day, to give visitors reasons to come and come back to this place.

From the first cable car line No. 1, the "fairyland" has added many new categories with colorful flower gardens in four seasons, ancient castles with European architecture as if coming out of a fairy tale, and festivals. , exciting daily shows, an extremely rich culinary world and unique, high-class entertainment projects and products only found in Ba Na, along with attractive experiences day and night.

In 2018, Sun World Ba Na Hills also brought the name of Da Nang to global coverage, becoming a desired destination for many international tourists, since the legendary Golden Bridge was born. The bridge's unique architecture, like a soft silk strip supported by giant mossy hands halfway up the mountain, has consumed a lot of ink in the international press and is still a "magnet". ” attracts millions of international tourists to Da Nang.

Over the past four years, despite the severe effects of the pandemic, Sun Group's first tourist resort has continuously invested in more new and classy projects and products such as Time Gate and Sun Castle. Moon, Eclipse Square, Sun God Waterfall... Even if visitors are familiar with those items, every time they come to Ba Na, they will be surprised with year-round festivals and minishows of all kinds. Artistic images in different time frames and locations, extending the endless experience journey for visitors to the top of Mount Chua.

Not only does it bring a journey of great joy during the day, Sun World Ba Na Hills also brings a world full of poetry and color at night with the mysterious beauty of fairy-tale castles and night parties. Enthralling, campfire program with captivating performances by professional dancers...

In 2024, marking 15 years of birth, Sun World Ba Na Hills is still diligently planning to continue bringing new unexpected experiences to visitors, with Ba Na's own brewery and beer brand - Sun Kraft. Beer, French bakery, slide number 3 and other high-class shows are still being cherished...

People often say "A journey of a thousand miles begins with a single step". But looking at the tireless efforts of Sun Group's first tourist area, people understand that the brilliant journey of the past 15 years seems to be just the beginning for Sun World Ba Na Hills to realize its "journey". ten thousand miles". That is the aspiration to make Da Nang an attractive destination that cannot be missed on the international tourism map and to bring Vietnamese tourism on par with the world's tourism powers.