Karik's album is one of the heartfelt musical projects by a Vietnamese artist that is being held back by the hype surrounding the game shows "Anh trai say hi" and "Anh trai vượt ngàn chông gai".
Currently, the top 3 trending spots on YouTube are occupied by performances from... Brother show Say hi. Looking at the bigger picture, in the top 15 trending music, there are 9 products from the two "Brother" game shows. With such fierce competition, Vietnamese singers must carefully consider their plans if they are releasing new products.
Stumbling blocks
Karik's new album, with two versions (light and dark) containing 14 songs, is one of the most anticipated products of 2024. The album got off to a smooth start with a series of hits released individually, such as... You play the game, you pay the price . Partner and most recently Diary of Life . However, when Karik released the complete album, the audience's reaction to this product was insignificant.
In 14 lessons, Help (Karik ft Miu Lê) has the most views on YouTube. However, Kíu is only attracting nearly 400,000 listens. After a week of release, none of the songs from the album have gained popularity. 421 Karik's songs, in the visualizer version, reached the "top trending" list. However, on digital music platforms, particularly Spotify, Karik's new songs don't attract high listen counts.
Anyway, with the success of You reap what you sow, my partner. and Karik's debut album, "Diary of Life ," has achieved some success. It's a pity for the Rap Viet judge that his subsequent releases, while high-quality and well-produced, haven't garnered the same attention. A truly successful album for Karik, with at least 50% of the tracks achieving the same viral success as MCK and Obito, seems unlikely.
The fact that the Vietnamese music market is focusing on the popularity of the two game shows "Brother" could be the main reason for the album. 421 He was overlooked by the audience. Karik was unlucky to release his album at this time, not only because of the two game shows he was involved in, but also because the music market in particular and the Vietnamese entertainment industry in general were experiencing too many changes. This was the time Karik released his MV. In my life diary , everything was quiet, but the past week has been a different story.
Over the past two weeks, many other singers have been unable to get their new products featured in the music video. You should love her. Orange's song couldn't even make it into the trending list. Recently, Noo Phuoc Thinh released a music video, but it had a difficult start, struggling to break into the trending list due to slow view growth. Even a big name like Den Vau couldn't climb to the top as quickly as before with his music videos. Friendship . Currently, Den Vau's music video has also disappeared from view because game show segments are dominating the airwaves.
For many singers/rappers, a crucial factor in considering the release of a product is assessing the level of market competition. Avoiding clashes with Sơn Tùng is one of the things many artists have to do. Now, many have to recalculate their timing as the appeal of artists and performances in the game show "Anh trai" (Brother) is surging and becoming increasingly unpredictable.
Why are game shows so popular?
Songs originating from game shows are dominating the trending charts, essentially featuring the hottest names in the current market. Halo - The trending song currently features Rhyder, Duong Domic, and Phap Kieu, young artists with high recognition on social media. Following closely behind are Quang Hung MasterD and Negav, also "favorites" of the production company behind the show "Anh trai say hi" and currently building their reputations across all social media platforms.
At the show My older brothers overcame countless obstacles, most of them being well-known artists. When big names join forces to create shared value in a performance, it's inevitable that those songs would become hits.
Originating from game shows, these songs had an initial advantage, immediately reaching a large television audience, thereby solving the biggest challenge for a music product upon release: creating initial recognition.
The song got off to a good start, and later on, it had the advantage of getting more recommendations and its reach would only grow.
Game shows have many supporting elements to promote songs. The virality of a song also determines the fate of a game show. Therefore, the game show organizers will have a strong media campaign, with a much more aggressive and widespread approach than a singer or their team would undertake.
Songs from game shows mostly share a common characteristic: they become instant hits but don't maintain lasting appeal. Within the context of the game show itself, the appeal of the artists and performances is sure to have a significant impact.
The race between "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles" has only just begun. In the coming time, as both shows enter their most exciting phase with team formations and performances, many viral songs are expected to be released. The Vietnamese music market in the next 2-3 months will revolve around the popularity of game shows.
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