" Soobin live concert: All rounder the final" by singer Soobin Hoang Son - held on November 29th at Global City, Ho Chi Minh City - was a resounding success. With the investment in the performance - from sound and lighting to staging techniques and professional quality - the audience could see how concerts by singers in particular, and the Vietnamese music performance market in general, are increasingly developing.
It's just as good as an international concert.
In today's interconnected world , audiences can easily follow concerts by global stars. While all comparisons are flawed, the reality is that the scale of Vietnamese music concerts today is not far behind international standards.
At the "Soobin live concert," many audience members were overwhelmed by the sound and lighting system. The modern LED lighting system covering the entire stage provided viewers with a vivid and immersive visual experience.
Soobin Hoang Son's collaboration with a live band and symphony orchestra also delivered a high-quality audio experience. Guest artists such as Binz, VSTRA, Rhymastic, People's Artist Huynh Tu, and his students from the "Rookie of the Year" team also contributed to the success of this concert.
JSOL and Son.K performing at “GENFest presents Mbillion 2025” (Photo: VIET NU)
The "Soobin Live Concert" was meticulously staged, alternating between climaxes and moments of reflection, showcasing Soobin Hoang Son's diverse musical styles throughout his artistic journey. The opening performances were breathtakingly explosive, demonstrating his current peak in his musical career. Exciting remixes of songs like "It's Time," "Black Jack," "Superstar," and "Hey" further heated up the concert atmosphere. "Superstar," in particular, served as a musical declaration he wanted to send to his audience.
While Soobin Hoang Son's concert was overwhelming in terms of its level of investment, Captain Boy's first mini-concert also left a strong impression on the audience. At the age of 22, Captain Boy has established his talent through the mini-concert "Face to Face." In this show, he handled everything professionally himself.
Meanwhile, Vietnamese singer My Tam has just announced that all additional tickets for her live concert "See the Light" - taking place on December 13th at My Dinh Stadium, Hanoi - have been sold out. The SVIP and VVIP ticket categories - which were added at the request of the audience - were quickly sold out in a short period of time.
My Tam stated that with "See the Light," this is the first time in her more than 20-year singing career that she has chosen the National Stadium for a solo live concert, marking a step forward in both scale and staging. Compared to her "Tri Am" live show, which attracted over 30,000 people, the "See the Light" concert at My Dinh Stadium is expected to welcome up to 40,000 spectators. This demonstrates My Tam's enduring appeal and reflects the growing trend of audiences being interested in meticulously produced concerts with a high-quality experience.
The "See the Light" team revealed that the concert will be meticulously planned in terms of sound, stage design, lighting, and visual effects. My Dinh Stadium will be transformed into a "grand musical feast" with a continuous staging that recounts My Tam's artistic journey through modern music. Many new arrangements and narrative performances will take the audience on a journey through more than 20 years of the female singer's career.
Referring to this concert, My Tam sees the show not just as an ordinary performance, but also as a tribute to the audience who have supported her for over two decades. The fact that all tickets sold out quickly partly demonstrates the solid position of this female singer in Vietnamese music.
Not just for entertainment
The live music market is booming, with some days seeing up to six live concerts. This was the case on November 22nd, with six concerts in Ho Chi Minh City: "GENFest presents Mbillion 2025" (SECC Exhibition Center), "K-Pop super concert 2025" (Saigon Riverfront Park), "GS25 music festival" (Creative Park), "Hao Hao concert the journey of 25", "The Jolly Day" (Nguyen Hue pedestrian street) and "Quoc Thien live concert: The skynote" (Global City).
It's worth noting that these concerts were highly praised by the audience, from the staging to the professional quality. Each performance brought its own unique charm. Whether it was a star singer like My Tam, a charismatic artist like Truc Nhan, Gen Z artists like Soobin Hoang Son and Rhyder, or a "signature tea house singer" like Quoc Thien, everyone strived to please the audience.
With the ever-evolving trends and increasingly stringent standards of performance, those with limited abilities or who are not a good fit will no longer have a chance to survive in the music market. The competition is becoming increasingly fierce, and more and more talented and versatile young people are emerging.
According to research from RMIT University, artist management is becoming increasingly professional. Managers not only promote artists effectively but also develop their image, build fan bases, and optimize their profiles on digital platforms. The role of "super fans" is growing, influencing the artist's revenue, media coverage, and performances. Artist ethical standards – encompassing not only vocals but also image and statements – are also scrutinized closely by audiences and the media. All of this contributes to the quality of the Vietnamese music performance market today.
Many argue that organizing music events should go hand in hand with economic and cultural development. Music events should aim to benefit the local economy and culture. Music should be used as a means of promoting local tourism and culture, not simply for entertainment. However, if it becomes too "commercial," music may lose its "soul," and artists may be pressured by revenue...
In fact, the concerts held recently have largely met the above requirements. Cultural diversity has always been incorporated into a distinct and prominent musical segment within the programs.
Dominating social media
According to YouNet Media's compilation, Vietnamese concerts have "dominated" social media from the beginning of 2025 to the present, generating a very high volume of discussion.
What makes tickets constantly sell out? Do audiences want to attend concerts for the experience or simply to "follow" the artists? The answer that many agree on is the quality of the concerts themselves.
Source: https://nld.com.vn/concert-bung-no-tiem-nang-va-thach-thuc-196251204210047806.htm
