Digital technology helps OCOP products reach new heights

Throughout the Vietnamese countryside, OCOP products (One Commune One Product) are closely linked to the land, the people, and the stories of each traditional craft village. From Moc Chau honey, Phu Quoc fish sauce to Thai Nguyen tea, these have long been not only agricultural products but also symbols of local culture and identity.

However, facing global market pressure, quality standards challenges, and increasingly fierce competition, many OCOP products are still limited to traditional consumption levels, not fully exploiting their potential.

Today, digital technology is becoming a "push" to change that picture. E-commerce platforms, digital trading floors, electronic traceability, digital marketing, etc. have opened up opportunities for OCOP products to reach consumers nationwide, even reaching the international market.

No longer are products only sold at local markets or through intermediaries, now each product with a regional story can be present online, connecting directly with customers.

Digital technology helps OCOP products reach new heights.

Digital technology not only helps promote but also enhances the value of products. The electronic traceability system helps consumers know the origin, production process, and quality standards, thereby increasing trust and willingness to pay higher prices. With typical products, associated with organic agriculture , traditional products being digitized also open up opportunities to prove the "clean - safe - quality" brand, affirming their position in the competitive market.

In some tea, honey, or traditional cake regions, with just a few clicks on the e-commerce platform, OCOP products have been ordered from Hanoi , Ho Chi Minh City, and even Asian markets. Not only have revenues increased, but producers are also proud that their hometown products are widely recognized, associated with the story of culture, history, and people.

Digital technology is also a tool to promote innovation in production. Thanks to online market data, producers grasp consumer trends, adjust packaging, designs, and flavors accordingly, while minimizing inventory risks. Each OCOP product becomes a digital story, from cultivation, processing, packaging, to promotion, sales and customer care, all connected in a digital ecosystem.

More importantly, digital technology brings equal opportunities to farmers and small craft villages. Previously, artisans and farmers in remote areas had difficulty accessing large markets. Now, with just a smartphone and basic knowledge of digitalization, their OCOP products can reach far and wide, no longer being left behind. This is the true power of digital technology: not only increasing the value of products, but also empowering people, helping them to be autonomous, confident, creative and committed to traditional crafts.

Looking to the future, OCOP products combined with digital technology will not only be goods, but also cultural ambassadors. They tell stories about people, land, traditions and aspirations to reach out to the world. Digital technology is reviving values ​​that seem to only exist in memory, turning them into direct experiences, bringing consumers closer to their homeland and to Vietnamese cultural identity.

Digital technology has been paving the way for OCOP products, creating a new era for Vietnamese agricultural products: Where every craft village and every farming household can stand side by side with large enterprises, where products are not only material but also stories, values, and pride.

When technology and tradition join hands, OCOP products are no longer just "country goods", but become brands with vitality, long-term economic and cultural value, contributing to changing the face of Vietnamese agriculture.

Center for Science and Technology Communication

Source: https://mst.gov.vn/cong-nghe-so-giup-san-pham-ocop-vuon-tam-19725113015293484.htm