Digital technology paves the way for the "tea capital".

VHO - The Thai Nguyen Provincial Party Committee has just issued a plan for tourism development in the province for the period 2026-2030. One of the key solutions identified in the plan is to strengthen digital transformation in tourism development, aiming to improve management efficiency and create a smart tourism ecosystem, providing impetus for Thai Nguyen's tourism industry to make breakthroughs in the new phase.

The application of digital technology in destination promotion is expected to enhance the experience and affirm Thai Nguyen's position as the "Tea Culture Community Tourism Capital of Vietnam". Photo: NG.HÀ

Among the breakthrough solutions, digital transformation is identified as a key direction, aiming to develop smart tourism and green tourism, enhance connectivity, and better meet the information and service needs of tourists; while simultaneously building a smart tourism ecosystem linked to service infrastructure and the application of green and clean technologies in tourism business operations.

Data is identified as the foundation of smart tourism. Accordingly, Thai Nguyen strives to complete the digitization of 100% of its tourism data by 2030. The scope of digitization is not limited to tourist areas, attractions, or historical sites, but extends to the entire service ecosystem, including tour guides, travel agencies, accommodation establishments, restaurants, eateries, and entertainment venues. Data synchronization will create a centralized information repository, effectively supporting management, promotion, and service for tourists.

During the period 2026-2030, Thai Nguyen province plans to mobilize financial resources to implement key projects on digital transformation in tourism. These include: digitizing tourist areas and attractions and a province-wide tourism database with a budget of 15 billion VND; developing mobile applications to serve tourists, providing online tourism products and installing camera systems at tourist areas and attractions with a total budget of 10 billion VND; and building a toolkit for identifying and promoting the Thai Nguyen tourism brand with a budget of 5 billion VND.

In addition, Thai Nguyen province will continue to effectively implement the Smart Tourism Development Project in the coming period, focusing on building an electronic tourism portal to serve state management, business operations, and the needs of tourists for information and experiences. The application of digital technology in managing and promoting destinations, and the creation of a digitized tourism map, is expected to enhance the experience and affirm Thai Nguyen's position as the "Tea Culture Community Tourism Capital of Vietnam".

By leveraging technology to create new value, Thai Nguyen aims to bring its local tourism identity beyond spatial and linguistic barriers, gradually asserting its position on the global digital tourism map.

Furthermore, the strategy of "Two key areas, one driving axis, one foundation" is identified as a crucial lever for Thai Nguyen to develop tourism into a leading economic sector, enhancing competitiveness in the integration period. Nui Coc Lake and Ba Be Lake have been selected as two key tourist areas, playing a pivotal role in attracting investment, developing products, and spreading growth momentum. The driving axis is a system of tourism products linked to tangible and intangible heritage, historical and cultural relics in the area.

Based on that foundation, the province focuses on developing community-based tourism, ecotourism, cultural tourism, and environmental tourism in a way that is both expansive and in-depth. In particular, digital transformation and the development of smart and green tourism are expected to create a breakthrough, supporting information and service connectivity and enhancing the quality of the visitor experience.

According to the Thai Nguyen Department of Culture, Sports and Tourism, to realize the goal of "Two key areas, one driving force, one foundation," the industry is focusing on key solutions such as infrastructure investment, perfecting policy mechanisms, developing human resources, and especially promoting digital transformation in tourism development, gradually creating a smart tourism ecosystem.

Following this direction, Thai Nguyen province identifies digital transformation as a continuous task. Besides digitizing data, the province focuses on applying artificial intelligence, virtual tourism assistants, and advanced technologies in tourism promotion and marketing. Simultaneously, it continues to effectively implement the Smart Tourism Development Project for the period 2026-2030, build a provincial e-tourism portal, and ensure transparency in administrative procedures, policies, and priority projects to attract tourism investment.

With a systematic and synchronized approach, digital transformation in tourism in Thai Nguyen not only aims to build a smart tourism ecosystem but also contributes to enhancing the experience and creating sustainable appeal. When technology is applied correctly, Thai Nguyen tourism will have more momentum to break through, gradually realizing its aspiration to become a major tourism center in the Viet Bac region.

Source: https://baovanhoa.vn/du-lich/cong-nghe-so-mo-loi-cho-thu-phu-tra-209127.html