The proactive approach of the industry and trade sector, especially the Gia Lai Provincial Center for Industrial Promotion and Trade Development, has contributed to bringing many distinctive products and OCOP products to domestic and international consumers, opening up opportunities to enhance the value and competitiveness of local agricultural products.
Market connection
In recent years, through various forms of promotion, businesses, cooperatives, and production facilities have had more opportunities to access markets, build brands, and achieve sustainable development.
According to Mr. Duong Minh Duc , Director of the Department of Industry and Trade, trade fairs, exhibitions, and business networking programs both domestically and internationally have become effective bridges, bringing the province's key products such as coffee, pepper, macadamia nuts, honey, and many OCOP products closer to consumers.
Specifically in 2025 and the first few months of 2026, the industry and trade sector participated in 14 domestic trade fairs, exhibitions, and supply-demand connection programs; organized two business delegations to participate in trade fairs in Laos and Cambodia; organized a conference to promote exports to the Chinese market, and many other trade connection activities.
Notably, the Provincial Center for Industrial Promotion and Trade Development has actively coordinated with modern distribution systems to bring local products into supermarkets and shopping malls.
Many items such as coffee, honey, pepper, processed fruits, and OCOP products are available at Co.opmart Pleiku, GO! Pleiku, WinMart, Co.opmart Quy Nhon, GO! Quy Nhon, Co.opmart An Nhon, GO! An Nhon, and many convenience stores.
Mr. Nguyen Van Minh, head of the marketing team at Co.opmart Quy Nhon supermarket, shared: “The supermarket still organizes the introduction of OCOP products from the province through weekly programs, product displays, and supply-demand connections, giving local businesses the opportunity to directly access consumers.”
Ms. Tran Thi Hoang Anh, Director of Phuong Di Bee Honey Cooperative (Gao commune), said: “Participating in trade promotion programs has helped our cooperative expand its customer network and find many new partners. Many customers from outside the province have learned about our products through trade fairs and have maintained long-term orders.”
This result shows that trade promotion activities are not simply about promoting products, but also contribute to the formation of production-consumption linkages, creating motivation for businesses and cooperatives to improve product quality to meet the increasingly high demands of the market.
Expand the advertising space.
Along with traditional trade promotion activities, the province is stepping up the application of digital technology to expand the reach and consumption of its products.
According to the head of the Department of Industry and Trade, many businesses and cooperatives have received support in bringing their products to e-commerce platforms such as Shopee, Lazada, Postmart, and Voso; and have also participated in livestream programs to promote products and receive training in digital business skills.
Thanks to the effective use of digital platforms, many local products have reached customers nationwide at a lower cost compared to traditional advertising methods.
Ms. Nguyen Thi My Phuc, owner of Hoang Dong sticky rice cake shop (Binh An commune), said: “After receiving support for promotion on social media and online platforms, the number of customers of the shop has increased significantly. At times, after just one livestream session, the shop received hundreds of orders from many provinces and cities nationwide.”
Furthermore, the Ministry of Industry and Trade also supports businesses in accessing cross-border e-commerce platforms such as Alibaba and Amazon to expand export opportunities.
This important step helps enhance the competitiveness of local businesses in the context of increasingly deep international economic integration.
Besides digital transformation, the province is also implementing many new promotional models to bring local specialties closer to consumers and tourists.
In particular, the mobile store model, with its compact and easily movable design, is expected to create more flexible promotional space, helping products reach a wider audience of locals and tourists.
In addition, product display booths will be set up at hotels of 4 stars and above, supermarkets, and shopping malls throughout the province.
According to Mr. Duong Minh Duc, in the coming period, the industry will continue to innovate trade promotion activities, strengthen connections with modern distribution systems, support businesses in building brands, ensuring traceability, and promoting digital transformation.
Through this, agricultural products and OCOP products will gradually expand their consumer markets, increase added value, and affirm their position in both domestic and international markets.
Source: https://baogialai.com.vn/da-dang-kenh-quang-ba-nong-san-post589244.html
