What should Da Nang do to attract Russian tourists?

The Russian tourist market has become a prominent highlight, with over 325,000 visitors, accounting for nearly 5% of the total international tourists to Da Nang.

On November 12th, speaking at the seminar "Cooperation and Development of the Russian-Da Nang Charter Market in Summer 2026" organized by Anex Vietnam Company, Mr. Van Ba ​​Son, Deputy Director of Culture, Sports and Tourism of Da Nang, said that in the vibrant picture of the city's tourism industry over the past 10 months, the Russian and Commonwealth of Independent States (CIS) markets have become a prominent highlight with over 325,000 arrivals, accounting for nearly 5% of the total international visitors to Da Nang.

Mr. Son believes that 2025 will mark a successful season for CIS tourists, as direct charter flights from Astana, Almaty (Kazakhstan) and Tashkent (Uzbekistan) will be launched, with a total frequency of 16 flights per week, contributing to facilitating travel for tourists and boosting growth from this market.

The seminar provided a wealth of information on the promotion, marketing, and preparation for the 2026 flight schedule from the CIS, Russia to Da Nang.

PHOTO: HOANG SON

Entering 2026, Da Nang's tourism industry will continue to expand cooperation with airlines and strategic partners to maintain, increase frequency, and diversify flight routes, including charter flights from the Russian and CIS markets.

The city will also step up promotional activities, develop tourism products that suit the needs and preferences of tourists, and improve the quality of services and experiences, aiming for sustainable development and maintaining its position as a leading destination in Central Vietnam.

Russian tourists were warmly welcomed when they arrived in Da Nang City last May.

PHOTO: HOANG SON

Based on effective practices in the Nha Trang - Phan Rang - Phan Thiet and Phu Quoc areas, Ms. Nguyen Thi Duyen, a member of the Board of Directors of Anex Vietnam, shared experiences in attracting Russian tourists for hotels and local service providers, such as adding signage, menus, brochures, and service information in Russian; training reception and restaurant staff to have basic Russian communication skills; adding Russian TV channels and Russian dishes to buffet menus; and organizing small activities and events at hotels to introduce and promote Russian-Vietnamese culture…

The Russian and CIS markets accounted for nearly 5% of international visitors to Da Nang in the past 10 months.

PHOTO: HOANG SON

"Russian tourists highly value friendliness, attentive service, and a feeling of being 'welcomed at home.' These are important factors influencing the return rate of Russian tourists to the destination," noted a representative from Anex Vietnam.

Source: https://thanhnien.vn/da-nang-nen-lam-gi-de-thu-hut-khach-nga-185251112122015004.htm