Paving the way for the cultural industry.
In mid-April, the art program "Sounds of a New Era" concluded, leaving a beautiful impression on the public. Beyond the stage lights, the vibrant atmosphere created by tens of thousands of spectators, and the lingering emotions of a grand musical evening, it was not just a successful performance, but also demonstrated the potential of a musical event to transcend the realm of entertainment and become a powerful cultural product.
In the open space of 30/10 Square, the program created a multi-layered artistic space where modern music, performance technology, and elements reminiscent of tradition coexisted in a coherent emotional flow. This approach not only provided an engaging performance for the public but also demonstrated that when culture is told through a new language, it can reach a wide audience, especially young people.

Ms. Nguyen Thi Hien, a tourist from Hanoi , shared: “The program was meticulously planned and beautifully staged, combining contemporary elements with local cultural identity, making the experience in Quang Ninh different from a typical performance. This was not just a night of entertainment, but also a very natural, accessible, and impactful way to promote the image of Quang Ninh.”
The appeal of "The Sound of the New Era" is not an isolated phenomenon. Recently, Quang Ninh has been continuously organizing large-scale music and art programs and events. From outdoor art nights and New Year's Eve countdown programs to performances linked to political , cultural, and tourism events, it is clear that the province's event scene is more vibrant than ever.

Based on initial positive signals, the province is gradually concretizing this direction with fairly clear programs, plans, and projects. The Department of Culture, Sports, and Tourism is advising on the implementation of a strategy for developing cultural industries in the province; developing a project for the development of cultural industries to contribute to building Quang Ninh into a regional cultural and artistic center; and promoting the project for the development of heritage economy and night-time economy for the period 2026-2030.
Quang Ninh has reason to be optimistic about this direction. Besides its scenic advantages, the province also possesses a rich system of heritage sites, scenic spots, festivals, folk performing arts, traditional crafts, and a vibrant community cultural life. Therefore, The province aims to develop several key cultural industry products such as film, performing arts, fine arts, exhibitions, photography, and cultural tourism; while gradually building large-scale cultural and artistic events to create branded products.
When culture becomes a driving force for development
Besides opening up new avenues such as the cultural industry, Quang Ninh has continued to focus on developing culture in a comprehensive manner, from the grassroots to the depth of development. The focus is not only on organizing activities, but also on building cultural life, strengthening institutions, preserving heritage, improving the level of cultural enjoyment, and gradually creating a healthy cultural environment in the community.
The movement "All people unite to build a cultured way of life" continues to be maintained, spread widely, and become increasingly substantive. By 2025, 97% of families in the province will achieve the title of "Cultured Family," and 98% of residential areas will achieve the title of "Cultured Village/Neighborhood." Along with this, the system of cultural and sports facilities at the grassroots level will continue to be strengthened, with 1,449 out of 1,452 villages/neighborhoods having cultural centers. This provides a foundation for community activities, cultural events, arts, and sports to be maintained more regularly, contributing to enriching the spiritual life of the people.

The province currently has 609 historical relics and 362 intangible cultural heritage items of various types. The province has focused on restoring and preserving relics, compiling dossiers for classification, reviving festivals, and preserving the traditional cultural forms of ethnic minorities. Heritage preservation aims not only to safeguard the cultural and historical values of the locality but also to create a foundation for better promoting Quang Ninh's unique cultural heritage in contemporary life.
Cultural, artistic, and sports activities continue to be organized vibrantly, serving political objectives and meeting the increasingly high cultural needs of the people. Activities such as creating and publishing new works, performing arts, and exhibitions are maintained; the team of artists, artisans, and cultural workers continues to receive attention and support to develop their creative abilities. Gradually expanding opportunities for people to access and enjoy culture, especially at the grassroots level and in remote areas, is also an important aspect of the province's cultural development work.
Along with investing in culture, Quang Ninh is also gradually linking cultural development with promoting the local image, developing tourism and services. Festivals, art programs, heritage promotion activities, and cultural events not only enrich spiritual life but also contribute to creating more attractive destinations, expanding experiences for tourists, and spreading the image of the land and people of Quang Ninh.

The increasingly close connection between culture and tourism and services is yielding clear results. In 2025, Quang Ninh is expected to welcome over 21.2 million visitors; in the first quarter of 2026 alone, the total number of tourists is estimated to reach 6.275 million, and total tourism revenue is estimated at 15,687 billion VND.
From practical developments, it is evident that culture is becoming increasingly prominent in the overall development of the province. In particular, the Provincial Party Standing Committee issued Action Program No. 12-CTr/TU on February 13, 2026, promptly concretizing the implementation of the Politburo's resolution on the development of Vietnamese culture in the new era. This is an important foundation for cultural values to continue to be revived, nurtured, and effectively promoted, making practical contributions to Quang Ninh's development.
Source: https://baoquangninh.vn/danh-thuc-nguon-luc-mem-cho-phat-trien-3404093.html






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