The world's coffee destination.

(NADS) - The 9th Buon Ma Thuot Coffee Festival will take place from March 9th to 13th, 2025, with the theme "Buon Ma Thuot – The Destination of World Coffee". More than just a festival celebrating the essence of Vietnamese coffee, this year's event also marks the 50th anniversary of the Victory Day in Buon Ma Thuot (March 10th, 1975 - March 10th, 2025), opening up opportunities to promote tourism, local culture, and affirm the position of Buon Ma Thuot coffee on the world map.

Press conference for the 9th Buon Ma Thuot Coffee Festival 2025. Photo: Organizing Committee

A festival with strong cultural identity and international scale.

Taking place in Buon Ma Thuot city and several neighboring localities, this year's festival offers a vibrant cultural space, combining traditional values ​​with the spirit of the times.

Robusta specialty coffee

Speaking at the press conference, a representative of the Organizing Committee shared: "Organizing the 9th Buon Ma Thuot Coffee Festival is not only an important trade promotion activity, but also an opportunity for domestic and foreign businesses to promote their products, expand markets, and enhance international cooperation. We believe and hope that this event will contribute to affirming Buon Ma Thuot's position on the world coffee map, while promoting tourism , investment, and showcasing the image of a dynamic, friendly, and culturally rich Dak Lak."

Compared to the previous festival, this year's event will feature many outstanding activities aimed at expanding the coffee culture space, combining traditional essence with modern technological advancements:

• Coffee and OCOP Products Exhibition : A gathering place for reputable coffee businesses, cooperatives, and producers, showcasing unique products ranging from original coffee to innovative applications in the industry.
• Specialty Coffee Roasting Competition : A platform for roasting artisans, celebrating sophistication in coffee processing and flavor creation.
• International Trade Conference – Connecting and Elevating Vietnamese Coffee : An opportunity for domestic businesses to access international markets, expand cooperation, and increase export value.
• Groundbreaking Ceremony for Trung Nguyen Legend Energy Coffee Factory : A significant step forward in Vietnam's coffee industry, demonstrating strong potential and a sustainable development mindset.
• The "Together, Sharing" coffee camp at CADA Plantation (Krong Pac district) : A cultural space recreating the history of coffee development in the Central Highlands, where visitors can learn about the cultivation and processing of coffee and enjoy it in a vibrant, forest-themed atmosphere.
• High-tech coffee experience programs : Visitors will witness groundbreaking applications in coffee processing and enjoyment, from modern roasting technology to organic coffee tourism and specialty coffee models.

Buon Ma Thuot Coffee – Heritage, Passion, and Aspiration

From a sun-drenched plateau, Buon Ma Thuot has today become the coffee capital of Vietnam, a place where the essence of the land, the people, and the love for each coffee bean converge.

More than just a celebration for coffee lovers, the Buon Ma Thuot Coffee Festival also offers an opportunity to promote the Central Highlands Gong Culture, an intangible cultural heritage recognized by UNESCO. The image of steaming cups of coffee amidst the vibrant gong music, and artistic performances blending tradition and modernity, will create an unforgettable impression on visitors.

The festival is a journey connecting tradition and modernity, where each coffee bean not only carries its distinctive flavor but also contains the story of the land and people of the Central Highlands.

Come and experience Buon Ma Thuot – where coffee is not just a beverage, but a cultural journey, a connecting story, and a source of pride for Vietnam on the world map.

Source: https://nhiepanhdoisong.vn/le-hoi-ca-phe-buon-ma-thuot-2025-diem-den-cua-ca-phe-the-gioi-15805.html