MB's brand valuation reaches nearly $1.6 billion.

With its impressive brand value, MB has jumped 59 places to 168th in the Top 500 most valuable banking brands globally, achieving a Brand Strength Index (BSI) of 87.7/100, placing it in the AAA category. MB is one of the fastest-growing banks in Vietnam in terms of brand value, increasing fivefold compared to five years ago.

MB's brand valuation and brand strength showed positive growth thanks to its high level of familiarity, leading number of users in Vietnam, provision of quality products and services, rapid innovation to enhance value for customers, and the bank's commitment to sustainable development.

Committed to its strategy of "Becoming a leading digital enterprise and financial group," MB has invested heavily in technology and sustainable development goals, especially in ESG activities, with a budget of up to VND 65,000 billion. Thanks to its digital corporate culture that emphasizes speed, efficiency, agile working methods, and fosters innovation to create more value for users, MB maintains a strong position in the banking industry.

Furthermore, MB has built strong trust and affection from customers thanks to its quality service and dedication to every customer experience. Building long-term relationships and strong local connections with customers has helped MB become a reputable bank, trusted and loved by a large number of customers. This is evidenced by the fact that the number of people who have installed and used the MBBank APP reached 32 million users as of February 2025.

Accordingly, it is estimated that one in two adults uses an MB account. The MBBank app ranked second in terms of most installed applications nationwide in Q4/2024 (according to a February 2025 report by Melt Water).

From a market research perspective, Decision Lab has just announced the Best Banks 2025 ranking based on more than 10,000 annual interviews with Vietnamese consumers. The ranking shows MB establishing itself as number 1 among joint-stock commercial banks and number 2 in the overall Best Banks ranking, affirming its important role in the market and its ability to effectively meet the increasingly high demands of customers through innovative and customer-centric strategies.

Positioning itself as a top-performing and safe bank, MB consistently strives to achieve growth in scale and pre-tax profit exceeding the industry average – a solid and reliable bank trusted and chosen by a large number of customers.

Ending 2024 amidst a challenging economic environment, MB achieved pre-tax profit of VND 27.6 trillion, with total assets exceeding VND 1 trillion, an 18% increase compared to the beginning of 2024.

Brand Finance is a leading global brand valuation and independent strategic consulting firm, headquartered in London, England. Annually, Brand Finance conducts over 6,000 brand assessments and publishes brand ranking reports, including the Top 500 Banks Report – ranking the 500 most valuable and strongest banking brands in the world. This report is widely followed and attracts attention from international media outlets such as Reuters and the Financial Times.

The latest results, published by Brand Finance, the first company to be certified by independent auditors for compliance with both ISO 10668 and ISO 20671 in brand valuation methodology, are confirmed by the Marketing Accountability Board (MASB) in the United States.

Website: https://brandirectory.com/reports/banking/2025

Thu Loan

Source: https://vietnamnet.vn/dinh-gia-thuong-brand-mb-dat-gan-1-6-ty-usd-2384277.html