Businesses gear up for the fall-winter tourist season

Pu Luong Community Ecotourism Area is identified by many travel businesses as a "highlight" in the autumn - winter travel itinerary.

In the context of tourism product demand tending to differentiate by season and by specific customer groups, travel businesses, hotels, resorts and destinations in the province have begun to "warm up" for this year's fall - winter. Unlike the summer, the fall - winter tourist market often tends to choose nature exploration trips, seek quiet spaces, stay away from noise and prioritize products with deeper personal experiences. Therefore, instead of focusing on sea tourism as before, many businesses have quickly reoriented their products to suit this shifting trend.

One of the destinations that is being included in most autumn-winter tours is Pu Luong Community Ecotourism Area, which is known as the "muse" of the West of Thanh Hoa. With a cool climate, golden terraced fields in September - October, and especially the traditional lifestyle of the Thai people that is still preserved, Pu Luong is a bright name chosen by many travel agencies in and outside the province as a center for exploiting resort tours, trekking, and healing tourism. Mr. Bui Viet Anh, Manager of Pu Luong Jungle Lodge Resort, said: “Domestic and international visitors to Pu Luong are increasing, especially in the fall when the weather is cool and the landscape is beautiful. However, to prolong the stay of visitors, we are trying to upgrade services and refresh experiences suitable for the fall and winter. In particular, we aim to combine the resort with the community to organize appropriate experiential activities, typical of the season, while maintaining experiences such as hiking through the village, organizing highly interactive ethnic cultural nights”.

Along with the mountainous community tourism areas, the province's coastal tourism areas have also begun to change the way they do autumn-winter tourism. Sam Son, Hai Tien, Hai Hoa - beaches that were once considered "only crowded in the summer" are now trying to build a new image: a resort destination, MICE (tourism combined with conferences and seminars), healing and organizing events all year round. With large corporations and companies such as SunGroup, FLC, Flamingo , Van Phu Invest... investing heavily in high-end resort infrastructure, coastal tourism areas with full amenities such as spas, golf courses, entertainment complexes, cuisine, conference rooms... In addition, the organization of cultural, sports and entertainment events at the end of the year is also carefully calculated to maintain the continuous pace of tourism development, avoiding the "freezing" situation after the peak summer season.

Ms. Tran Thi Nga, Director of Vietravel - Thanh Hoa Branch, shared: “We have determined that autumn - winter is no longer the low season as before, but also an opportunity to reposition products, approach new groups of customers such as businesses organizing seminars, elderly guests needing to relax, or young people who love experiential travel. In particular, tours taking tourists to Pu Luong, Lam Kinh, Thanh Nha Ho, combined with relaxation in Sam Son, are attracting many customers from Hanoi and the South. We also invest heavily in digital media, especially social networking platforms to approach customers in the most intuitive and closest way.”

According to representatives of some travel agencies, the strategy to approach customers in the fall-winter tourist season this year, the connection and regional linkage factor will be one of the key solutions. In particular, promoting links with businesses in provinces and cities such as Hanoi, Ninh Binh, Nghe An, Ha Tinh to build heritage and event tourism tours. On that basis, businesses together form a service supply network, from transportation, accommodation to restaurants and accompanying services, to ensure consistent quality and optimize costs for tourists in the "low season".

In addition, it is impossible not to mention the active support role from all levels, sectors and local authorities in supporting businesses in the fall - winter. The Department of Culture, Sports and Tourism of Thanh Hoa has built tourism promotion programs at the end of the year, organized famtrips, presstrips, especially stimulating demand with attractive service incentive packages. Events such as "Western Thanh Hoa Trade and Tourism Fair 2025", "Folklore and Propaganda Festival", "Pu Luong Forest Marathon", or "Lam Kinh Festival" ... will be held in the fall, contributing to creating highlights, attracting visitors to Thanh Hoa in the last months of the year.

With the spirit of initiative and efforts to spread the image of "Four Seasons of Fragrance", we believe that Thanh Hoa tourism in the fall - winter of 2025 will no longer be a "silent moment" as before, but will become a "light music" but full of depth, attracting tourists with the gentle beauty of nature, cultural depth and the warmth of the people. The fact that tourism businesses are "winding up" early is not only a sign of a promising tourist season, but also shows a strong change in the thinking of developing four-season tourism - a prerequisite for Thanh Hoa to reach far on the national and regional tourism map.

Article and photos: Hoai Anh

Source: https://baothanhhoa.vn/doanh-nghiep-len-day-cot-cho-mua-du-lich-thu-dong-256748.htm