Quality products, competitive prices, goods of many enterprises (DN), production facilities in Binh Duong confidently conquer the domestic market.
Consumers choose
Over the years, many leading production and business individuals and groups in Binh Duong such as Minh Long I Ceramics, Unifam melons, Ba Huan chicken eggs, Vu Minh Duong sausages, Viland coffee, and fresh sausages from Co. Giao Phuong, Hieu Hang's bird's nest, Nam Hang's crock-pot... meet the tastes of domestic consumers.
Hieu Hang bird's nest facility, over the past 10 years, has maintained quality, improved designs, and continuously expanded production scale. In addition to the raw bird's nest, the establishment always tries to process products such as fresh oats, cordyceps, bird's nest tea, bird's nest porridge ... ensuring safety standards for consumers' health. At the same time, implementing trade promotion solutions, participating in fairs and exhibitions of Vietnamese goods... to bring customers more understanding and experience with the best quality products.
Many brands of Binh Duong are chosen by Vietnamese consumers. In the photo: Ms. Tang Thi Hang introduces products of Hieu Hang bird's nest factory
Ms. Tang Thi Hang, owner of Hieu Hang, said that quality is always a priority for Vietnamese consumers, the most reasonable price, really competitive, so that many people have the opportunity to use it. Over the years, the unit has always focused on investing in machinery and technology, developing new products to compete in the domestic market. Up to now, the company's products have been trusted and highly appreciated by domestic customers. Ms. Tang Thi Hang was honored to receive the title of National Good Farmer in production and business for the sixth time, period 2017-2022; products are certified OCOP (one product per commune) 4 stars at provincial level.
In the new period, enterprises that want to be strong must regularly innovate and adapt to the new situation to create high efficiency. KingWood wooden cutting board is a good example. Not leaving a traditional profession with a reputation of the family, businessman Nguyen Nhat Chuong (An Thanh ward, Thuan An city) stood up in difficulty. In 2020, under the advice of the Farmers' Association of Thuan An City, he established a chain of links in production, improved management quality, and raised the scale of production. After two years of boldly entering the market despite many difficulties due to the impact of the Covid-19 pandemic, KingWood brand has gradually dominated domestic and foreign markets, increasingly being used by consumers because of its convenience and friendliness. environment friendly. Currently, KingWood wooden cutting boards are available in most major supermarkets nationwide.
Choose the right move
Mr. Van Quang Chinh, Vice Chairman of Phu Giao District People's Committee, said that the domestic market for fruit products is constantly increasing. Annually, fruit production in the area is quite large but still not enough to meet the demand. Units and manufacturers in the district changed and applied many production methods to continue to improve product quality, promote brands to conquer markets further.
Currently, agricultural products in the district are oriented to develop specialized cultivation and focus on main crops such as pomelo, orange, durian, jackfruit, banana, and melon. It is forecasted that in the coming time, the district will form 6 more hi-tech agricultural concentration zones in the planning. The district will continue to stand side by side with enterprises, farmers and cooperatives in green transformation, new technology, branding, trade promotion, etc. to promote commodity production and market development.
Ms. Tang Thi Hang said that the industry is now at a favorable time to focus on the domestic market. About 10 years ago, Vietnamese consumers preferred to use foreign goods, now many consumers choose domestic products with better quality products. Seizing this opportunity, Hieu Hang bird nest facility as well as units in Binh Duong have specific business strategies to exploit the potential domestic market. After 10 years of establishment, up to now, Hieu Hang has 3 swiftlet houses, with an area of over 1.500m2, the yield of bird's nest is about 20kg/month, the establishment's revenue is over 1 billion VND/year. In order to continue to conquer domestic consumers, the establishment is carrying out procedures to upgrade to an enterprise or a cooperative to continue to upgrade the product to OCOP 3-4 stars, bringing the bird's nest products to the next level. Hieu Hang to the world market.
For KingWood wooden cutting boards, this enterprise is constantly developing, equipped with automatic production lines to improve productivity and product quality, and a dust and smoke treatment system to ensure no harm to the environment. From 20 employees up to now, this enterprise has created jobs for more than 50 employees with stable income. In 2022, the KingWood brand of businessman Nguyen Nhat Chuong was honored in the Top 50 leading brands in Vietnam.
The success of the above enterprises and production facilities is the process of choosing the right steps and making the right investments. The efforts of myself, in coordination with members and partners in the production and business linkage chain, along with the orientation and support of all levels and industries, have helped the product affirm its prestige and enter the market. Vietnamese consumers.
THANH HONG
