One of the unique features at the Nhan Dan Newspaper's exhibition, experience, and product showcase space is the Digital Physical Gift Model, which combines traditional print newspapers with Phygital Labs' Nomion digital identity technology.
"Digital physical publications" will offer a novel experience for customers.
Mr. Le Quoc Minh, Member of the Central Committee of the Party, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, and President of the Vietnam Journalists Association, said that many major newspapers around the world have provided front-page printing services for the public who want to keep them as souvenirs and collect them, and this is a very effective way to promote brands.
Alternatively, customers can directly access the order page via the in-store touchscreen or scan the Nomion chip on the information boards around the newsstand using their smartphone. Here, customers provide information such as the date, the owner's name, and the message or greeting. The product will then be packaged and delivered to the customer within 1 to 2 business days.
Customers experience the Nhan Dan Newspaper exhibition space.
The gift recipient can easily interact by using their smartphone to tap the NFC Nomion chip attached to the gift; the screen will then display the name of the gift owner along with heartfelt messages from the giver.
Combining the elements of physical gifts and digital technology , Nhan Dan Newspaper and Phygital Labs have created, for the first time, a digital-physical experience space, offering technology enthusiasts and those who appreciate spiritual values new and exciting experiences. The successful launch of this digital-physical gift model, in collaboration with Nhan Dan Newspaper, serves as a foundation for Phygital Labs to expand digital identification technology and NFC chip embedding to other types of gifts such as books, artworks, and unique souvenirs, enhancing the value, emotional impact, and spiritual significance of the gift.
Mr. Huy Nguyen, founder and CEO of Physital Labs, shared: "We are honored to partner with Nhan Dan Newspaper to bring digital identification technology into a familiar field like gifting, creating a bridge between technology and the profound spiritual values of users. With our pioneering model of digital physical gifts, we hope to continue spreading our technology widely in the Vietnamese market."
Source: https://thanhnien.vn/doc-dao-mo-hinh-qua-tang-vat-ly-so-185240621161134219.htm
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