BRING JOY BACK TO THE VILLAGE
Premiering on the Miền núi Entertainment YouTube channel about a month ago, the bilingual clip "Tà Ôi - Kinh Lạu nghi âr đôông" (Treating Each Other Well) by Viên Xuân Sư and the young men of A Roàng has attracted thousands of views. Like his previous songs about his homeland and people, Viên Xuân Sư tells the story of how the Tà Ôi people have lived together harmoniously since ancient times, and how this sacred bond is being continued by the younger generation today. Because the community is one family/Working together with one heart/Anything can be accomplished/Always thinking of each other/Good things will come in the future …
The Ta Oi boy Vien Xuan Su pursues his passion for music in a very different way.
"Initially, I created the YouTube channel Mountain Entertainment and uploaded the song 'Em đây he' (We still feel happy) , written entirely in the Ta Oi language. Just about 10 days after its release, the song had reached 150,000 views. That was a great motivation for me to start composing new songs. There are bilingual Ta Oi - Kinh songs, and songs in Kinh and Ta Oi languages separately…," Viên Xuân Sư began his story.
Sư recounted that his YouTube channel is his brainchild, a way to fulfill his unfinished dream of pursuing a musical career. Despite his talent, due to difficult family circumstances, Sư had to put aside his dream of becoming a piano musician (at the Hue Academy of Music) after completing three-quarters of his student life.
Returning to his hometown, the young man did not lose heart but continued his passion for music in a different way. He and his friends in the village formed a band to perform his compositions. With the musical knowledge he gained from school in vocal training, playing instruments, notation, and solfège, he created works that inspired the youth in the A Lưới highlands. For example, "Em đây he" (Here I Am ) is a song about Ta Oi youths who, after tending buffalo and cutting grass, go searching for rustic mountain food; even if they don't find it, they still feel happy and sing merrily. Accompanied by lively guitar music, the young men Thìn Aka, Hậu Enloceka, Viết Lăng… engage in a rap-style dialogue in the Ta Oi language.
"To make people remember the music for a long time, the clips have to be both unique and entertaining. Once we have the song and the music is ready, we film with very ordinary content but infused with witty stories," Sư said. The band's clips always receive enthusiastic support from many people with hundreds of positive comments and praise…
PROMOTING CULTURE THROUGH VIDEO CLIPS
Over three years of composing and producing music videos for their YouTube channel, the band led by Vien Xuan Su has created many works that have attracted hundreds of thousands of views. Among them, bilingual Ta Oi-Kinh songs such as: "Please Don't Rain" (Ó dưng mi bo), "Tet Comes to the Mountains" (Tết chồ ây cor), "Embracing the Dream" (Nghi âm po) ... demonstrate Su's maturity in songwriting with profound content that touches the hearts of listeners. From lyrics that reflect the everyday experiences of young people, Su has created works that evoke deep emotions in listeners.
While the song "Tet in the Mountains" is lively and encourages those far from home to return to their mountain villages to celebrate Tet with their families, " Please, God, Don't Rain " has poignant lyrics from the heart of a son of A Luoi who witnessed the terrible heavy rain in 2020: "Ó dưng mi bo chêng dzi dzâp/Cah dưng vê băr nghi sâp/Đing đac chêng âr rah/Ăt clong cinh âr loang/Ó dưng mi bo chêng dzih âr câh/Cah dzưng vê âl lâng âl rang/Ó he a rò chô/A dô he bơ (Please, God, don't rain, everything is soaked, there's nothing left to change/Houses are completely flooded, submerged in water/Please, God, don't rain, landslides have occurred, there's no road left to go/Life is even more impoverished, oh God, please don't rain).
"Besides music, through my videos, I always hope to bring simple images of the lives of the highland people with their mountain scenery and the cultural characteristics of the Ta Oi people such as brocade fabrics, musical instruments, houses... to a wider audience," the monk said. "Hot springs, stilt houses, rivers and streams... which can be used for tourist experiences are also included in the videos to contribute to promoting the local culture and tourism ."
Sư shared that although the videos were filmed with a "low-quality" phone, the fun and interesting content of the group's Mountain Entertainment channel attracted quite a lot of viewers. The channel earned money, and Sư used that money to help cover the fuel costs for the group members. Someone offered to buy the channel, but Sư refused because he wanted it to be a place to connect their passion for music and spread joy and positivity to young people in ethnic minority communities. The group's greatest joy was receiving invitations to perform. Viên Xuân Sư's songs are also memorized and sung by Kinh, Cơ Tu, Pa Kôh people, and others from neighboring areas like Quảng Nam and Quảng Trị at parties, even including difficult words in the Tà Ôi language. (to be continued)
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