From Quang Binh
Visiting the model at Chay Lap Farmstay (Bo Trach district, Quang Binh province), we were quite surprised with the information introduced by the manager here. 41 rooms, including 14 Farm rooms are floating houses with unique design, 11 Garden rooms surrounded by gardens creating a cool space and 16 Mountain rooms with beautiful mountain views, most of which are always booked by guests. . With prices from more than 1,1 million/night, even 1,8 million dong or more, but guests are still willing to spend money to relax and experience, sometimes having to book long days in advance.
Ms. Le Thi Hai Yen, Sales Director of Chay Lap Farmstay Resort said, Chay Lap Farmstay especially focuses on the accommodation model that emphasizes experiences associated with free services, including: Daily breakfast; tea, coffee and drinking water; 2 hours cycling/pax/day; 1 hour free kayaking/pax/day; pool; fishing experience with 10% discount coupons for water games. The direct sales channel is still the dominant channel, attracting about 50% of visitors, then the channels selling tour products through the network, websites, and connecting travel agencies. One thing to pay special attention to is that it is necessary to develop this type in association with the trends and "guts" of customers. Thanks to that, it's common for customers to return every month, or every few months.
Not only Chay Lap Farstay, but many other spots are also crowded with visitors, including Chay River - Dark Cave, OZO Quang Binh Park... Especially, the tourist here prioritizes the participation of the community. with local cultural characteristics; A tourist destination that relies on nature to create enjoyable experiences for guests.
Through the models of your province, representatives of businesses, homestay owners, tourism service cooperatives, tourism business households in the province said that Thua Thien Hue also has a lot of potential for development. rural agricultural tourism, OCOP tourism as models of your province. But in the past time, the effectiveness of destinations has not met expectations, even with failed models.
Mr. Huynh Tan Phan, owner of a farm in Duong Hoa commune, Huong Thuy town shared: “In terms of area size, terrain and related factors, it is clear that the locality may not be too inferior, You can even take advantage of the existing Thanh Tra garden to create check-in and experience points. However, if the peak months can welcome more than 2.000 visitors/month to experience, like the present time, there are no visitors. The difficulty is still attraction and sustainability. When the model attracts customers, it will create conditions for further investment. From Quang Binh shows that, in Duong Hoa commune, it is possible to do camping models and organize more games on the water."
Learn how to be effective
Thua Thien Hue has strengths in cultural heritage tourism and diverse tourism resources. However, some tourism models also need investment and research to continue to create efficiency. According to Mr. Nguyen Van Phuc, Director of the Department of Tourism, implementing the provincial People's Committee's plan on implementing the provincial cultural, tourism and service development program in 2023, the Department of Tourism organized survey and study programs. a set of tourism models, including the model of agricultural and rural tourism, and OCOP tourism. The sharing of experience in construction, operation, management and development of agro-tourism, OCOP tourism, and the resolution of procedural problems is the basis to help tourism units, businesses and households. research and practical application.
On the common features that tourism activities are organized in rural areas, it is necessary to exploit the specific tourism resource values in terms of culture, lifestyle, village traditions - associated with agricultural production activities. community industry in rural areas; creating many job opportunities, positively impacting the lives of rural communities; directly create a bridge between production and supply of agricultural products and handicraft products of traditional craft villages.
According to experts, rural tourism uses material and technical facilities of rural communities (villages, traditional houses), village cultural institutions (communes, temples, wells, etc.), traditional craft production facilities, infrastructure (roads, electricity, water, telecommunications services...) associated with the natural environment, cultural identity and agricultural production activities of the community reside. This is the point that tourism in the Ancient Capital can exploit.
The value chain in rural tourism must reach the direct beneficiaries (tourism business households, connecting enterprises) and indirect beneficiaries (farmers involved in the supply of agricultural products). professionals in tourism, people with skills and expertise in creating products in rural tourism, etc.). However, it is necessary for the "hands" of businesses to join forces with the people, from training staff, creating food menus, promoting, introducing tourism products or creating experiences.
