The game "Martial Arts Legend MAX" excellently won the Silver award in the Creator/Influencer/Celebrity Marketing category at the 2023 MMA Smarties X Global Awards, when martial arts legend Bruce Lee became the brand representative of the company. game through the character "CG-Lee" (3D model created by VNGGames itself using CG - Computer Graphic technology).
MMA SMARTIES is an annual award organized by the Mobile Marketing Association (MMA) with 800 member companies around the world. This award honors the most impressive Mobile Marketing campaigns of the past year.
Vo Lam Truyen Ky MAX is a blockbuster swordplay game belonging to the Tinh Duyen Kiem Hiep - Vo Lam Truyen Ky game series. In particular, this game created a strong resonance when it first featured martial arts legend Bruce Lee as an image ambassador to spread the immortal martial arts spirit.
This is also the 7th cup in 3 years for the Vo Lam Truyen Ky game series in this award system, recognizing the tireless efforts of the operations team and the support of the gaming community inside and outside. water. Previously, the game "Vo Lam Truyen Ky MAX" excellently received the Bronze award in the Programmatic category at MMA Smarties Asia - Pacific, and the Gold award in the Data Insights/Contextual Marketing category at MMA Smarties Vietnam.
Within the framework of the MMA Smarties Awards - Asia Pacific, VNGGames is also the publisher that won the first Gold Cup in the Vietnamese gaming industry with "Tran Thanh 3D" - a 3D character of artist Tran Thanh, brand ambassador. The game's brand in the launch campaign of Vo Lam Truyen Ky 1 Mobile (2021).
Officially launched in April 4.2021, Vo Lam Truyen Ky 1 Mobile became the center of attention on social networks, not only because of the return of the legendary game Vo Lam Truyen Ky on the new platform, but also because of the character. Unique 3D Tran Thanh. This is a "100% in-house" product - produced by the publisher VNG's own internal team, from idea generation, sampling (scanning) Tran Thanh, creating 3D characters to producing everything. Art resources, post-production design and CGI editing for the entire video.
Besides, the Vo Lam Truyen Ky game series is also continuously honored at MMA Smarties Vietnam, such as: Vo Lam Truyen Ky 1 Mobile (Gold award - Innovation category in 2021), Kiem The Origin (gold award Silver – category Omni Channel Marketing and Bronze Award - Programmatic category in 2023).
