Supporting Vietnamese products

During the peak shopping season at the end of the year, wholesale and retail businesses offer many new products and services, especially prioritizing Vietnamese goods to stimulate domestic consumption and contribute to boosting production activities in the city.

The end of the year is the time when brands and companies intensify the launch of new product lines to stimulate consumer demand and increase competitiveness in the wholesale and retail sectors, which always have great potential. Photo: KHANH HOA

Prioritize high-quality Vietnamese products.

Ms. Le Thi Hien, Director of Co.opMart Son Tra supermarket, stated that in 2025, Vietnam aims for a growth rate of 8.3-8.5% to create momentum for double-digit growth in the 2026-2030 period. This is a direct driving force for the retail sector, which is closely linked to domestic consumption. As a pioneer, Co.opMart is a purely Vietnamese retailer. Having long been involved in and developed alongside Vietnamese products, Co.opMart prioritizes selling high-quality Vietnamese goods, with over 90% of products on its shelves being Vietnamese products.

Over the years, the unit has built, implemented, and developed a "localization" strategy to strongly support Vietnamese businesses in promoting and distributing products to domestic consumers, through prioritizing display space and locations for Vietnamese businesses; prioritizing support for the promotion of new products or promotional programs of Vietnamese businesses; and actively participating in the "Bringing Vietnamese Goods to Rural Areas" program.

In addition, Co.opMart also implements a production-distribution-finance linkage. This is a key link in Co.opMart's strategy to maintain stable prices, support domestic suppliers, and create new demand. "Linking domestic suppliers helps stabilize supply, secure long-term contracts, support working capital, preservation techniques, and logistics so that suppliers can produce with peace of mind," said Ms. Le Thi Hien.

At Co.opMart supermarket in Da Nang , inventory has increased by 20-30% depending on the product category in preparation for the peak shopping season at the end of this year. Essential items such as rice, sugar, cooking oil, meat, processed foods, and fruits and vegetables have been significantly increased to ensure a smooth supply.

“This year's consumer spending is projected to increase earlier than usual, especially for fresh food, confectionery, fruits, and products for the Lunar New Year. Since the beginning of December, supermarkets have recorded a steady increase in shoppers thanks to major promotional programs. This year, people tend to prepare for Tet early to save on expenses,” observed Mr. Le Hong Ca, Director of Co.opMart Da Nang supermarket.

Da Nang is emerging as a strategically attractive market, drawing many Japanese, Thai, and Korean retail corporations. Many FDI businesses are also proactively "localizing" their product portfolios by introducing products made from domestic raw materials, collaborating with local suppliers, and developing additional items familiar to Vietnamese culture.

Representatives from MM Mega Market Da Nang (a Thai brand) stated that the supermarket brings together over 500 domestic and international brands, with 90% of its goods currently produced in Vietnam. The supermarket has direct connections with producers and farmers, especially for agricultural products. The combination of market dynamics and the adaptive efforts of these brands has created a vibrant retail landscape for foreign-owned businesses in Da Nang.

The appeal of individual product lines

According to Mr. Le Hong Ca, the retail market in Da Nang is expanding in both scale and quality, with the presence of most major domestic brands and many big names from Japan, South Korea, Thailand, and the United States. In the long term, only businesses that persistently localize, understand consumer behavior, and make sustainable shifts can survive in this increasingly fierce competition.

Alongside an increasingly vibrant market, the retail industry is also gradually shifting towards investing in customer experience and technology to create a competitive advantage. This approach is targeting young customers – those who prioritize unique, convenient products that express their individuality. Observations at supermarkets, convenience stores, and major garment, footwear, and fashion companies such as BQ, Textile 29-3, Hoa Tho Textile, May 10… in the city show that many new products for the Lunar New Year season have been launched. Among these, young customers, who have strong purchasing power, are receiving the most attention.

At Co.opMart supermarket in Da Nang, the food and confectionery section this year features new Tet gift collections from Kinh Do, Huu Nghi, Bibica, Cau Tre, Vissan… with attractive packaging, reasonable prices, and a focus on high-quality Vietnamese products. In the fruit and regional specialty section, the supply this year is abundant with many products meeting VietGAP and GlobalGAP standards.

Ms. Le Thi Hien stated that in preparation for the 2026 New Year and Lunar New Year, Co.opMart Son Tra is launching the "Proud of Vietnamese Goods" promotional program. This is the largest program dedicated to Vietnamese goods this year, primarily focusing on private label brands that the supermarket has been developing for the past few years and currently account for 8% of Co.opMart's business structure. From essential products such as rice, sugar, cooking oil, and fish sauce under the Co.op Select brand, to personal care and household items from Co.op Happy and Co.op Finest, the supermarket offers a wide selection with consistent quality and competitive prices.

Source: https://baodanang.vn/dong-hanh-with-hang-viet-3317311.html