Vietnam has great potential for AI.

AI in Vietnam has significant growth potential as technology companies accelerate their strategies to make AI more accessible to the public, asserting the position of domestic products in the home market.

Behind this positive picture lies the convergence of many fundamental factors, from market demand and technological readiness to the long-term investment orientation of domestic businesses. In the context of AI increasingly playing a core technological role, Vietnam possesses favorable conditions for in-depth development and expansion of its applications in daily life and the economy .

There is ample room for AI development in Vietnam.

According to the AI ​​Diffusion Report 2025 by Microsoft's AI Economics Institute, Vietnam currently ranks 38th globally in terms of artificial intelligence (AI) usage. Notably, AI adoption in Vietnam has increased quite rapidly in the second half of 2025, from 21.2% in the first half to 23.5%. This growth reflects the increasing habit of using AI in work and life among Vietnamese people.

Vietnam still has a lot of room for AI development.

With approximately 85.6 million internet users in Vietnam, equivalent to over 84% of the population, there is still significant room for domestic companies to develop AI. Beyond tools to support work or content creation, AI is expanding into highly applicable fields such as administration and law, education , healthcare, and public services, where user demand remains high.

According to the Vietnam AI Economy 2025 report published by NIC, JICA, and BCG, Vietnam is currently leading Southeast Asia in digital transformation with a growth rate of approximately 20% per year. BCG estimates that by 2040, AI could contribute between $120-130 billion to the Vietnamese economy, becoming one of the key drivers of long-term growth.

From a regional perspective, the Artificial Intelligence in Southeast Asia report by Source of Asia assesses Vietnam as emerging as a strategically important market in the Southeast Asian AI ecosystem. Beyond simply consuming technology, Vietnam is gradually becoming more deeply involved in the AI ​​value chain, from research and development to practical application deployment, creating a foundation for domestic businesses to build "Make in Vietnam" products for the market.

Vietnamese tech companies are shaping long-term AI strategies.

As we enter 2026, many Vietnamese technology corporations have announced clear and systematic AI strategies, affirming that AI is a crucial pillar for development.

Vietnamese technology companies are actively promoting the development of AI.

For CMC , 2026 is positioned on two strategic axes: accelerating AI transformation (AI-X) to create new growth drivers and expanding into international markets. This strategy revolves around three key areas: AI, Security, and Cloud, where digital infrastructure and computing power are considered the foundation for AI to operate on a large scale, securely, and efficiently.

Meanwhile, VNPT has identified AI as one of its strategic priorities for the 2026-2027 period. The corporation aims to complete the AI/GenAI ecosystem for itself and its customers, while simultaneously bringing "Make in VNPT" AI products and services to international markets such as the US, Singapore, and Australia, alongside mastering core technologies and establishing innovation centers that attract technological talent.

From an infrastructure and scale perspective, Viettel considers AI a new strategic pillar, requiring large-scale and long-term investment decisions. Making AI one of its development pillars demonstrates Viettel's systematic vision in integrating AI into both internal operations and the daily lives of its citizens, contributing to the creation of a digital society.

Vietnamese AI products assert their position in the domestic market.

In parallel with the strategies of large corporations, Vietnamese AI products are gradually asserting their position in the domestic market – a market already facing intense competition from global platforms.

According to The Connected Consumer Report - Q4/2025 published by Decision Lab, Kiki Info is one of the most popular Vietnamese AI platforms in the country, ranking alongside global names such as ChatGPT, Gemini, Copilot, and Grok. The inclusion of a "Make in Vietnam" AI product in this group demonstrates its ability to meet real-world needs and its increasing acceptance among domestic users.

Kiki Info, developed by Zalo, is among the top 10 most used AI platforms in Vietnam.

Kiki Info is a multi-faceted Q&A assistant developed by Zalo's Vietnamese engineering team, offering features ranging from life-related Q&A and content creation support to entertainment suggestions. Operating as a mini-app on Zalo allows users to access AI easily without needing to install additional applications, contributing to the goal of democratizing AI.

Notably, in September 2025, Kiki Info expanded into the administrative and legal sector with its Digital Citizen Assistant, supporting issues such as land, permits, marriage, and business operations. Kiki Info reaching 1 million users after just one year of launch is not only a growth milestone but also reflects the increasingly prominent role of Vietnamese AI in digital life.

With its "AI-First" strategy, over the years, Zalo has aimed to contribute to the overall development and serve the nation's progress by pioneering research and development of artificial intelligence products to bring AI into the lives of Vietnamese people.

Zalo is a pioneer in the research and development of artificial intelligence products in Vietnam.

Zalo's outstanding AI features for work and life include voice-to-text messaging, voice-to-text messaging, text-to-speech conversion, and translation. Another example is Kiki Auto – the first Vietnamese in-car assistant to reach 1 million installations and users in Vietnam.

In the context of AI becoming a core technology of the economy, products like Kiki Info demonstrate that Vietnamese AI can absolutely compete domestically, while also contributing to bringing AI closer to users – in line with the spirit of democratizing AI for Vietnamese people.

Source: https://znews.vn/du-dia-lon-cua-ai-viet-post1632480.html