Binh Dinh tourism welcomes new opportunities

More tourist attraction in the land of Vo

The main tourism product of Vo land is the sea and islands, which have great attraction for tourists. Many coastal villages in Binh Dinh, such as: Nhon Ly, Nhon Hai, Bai Xep (Quy Nhon City), Trung Luong (Phu Cat), Hoai Hai (Hoai Nhon Town) ... develop tourism associated with preserving historical and cultural values, creating unique features to attract tourists.

In 2024, Nhon Hai commune welcomed more than 100,000 visitors, an increase of more than 15,000 compared to 2023; in the first 3 months of this year alone, it welcomed more than 15,000 visitors, an increase of more than 5,000 compared to the same period last year. In addition to exploiting indigenous cultural values to develop community tourism, the commune also creates new tourism products, such as: Organizing annual tourism festivals, checking in at ancient citadels on the sea, diving to see "fields" of seaweed...

Mr. Do Cao Thang, Chairman of Nhon Hai Commune People's Committee, said: "The number of visitors to Nhon Hai increases every year. Along with exploiting existing tourism products, the locality creates new products, with real experiences of fishermen's lives, listening to stories about protecting sea turtles, telling stories about whales (the god of the South Sea)... Hopefully, each tourism product with a story will create more attraction for tourists to Nhon Hai".

Binh Dinh province organizes many big events to promote tourism image, attracting a large number of tourists. Photo: DUNG NHAN

In addition to sea and island tourism, many nature discovery tourism models connecting tours and tourist routes from the sea to the forest to explore the Vinh Son highlands, Ta Ma stream in Vinh Hiep commune (Vinh Thanh district), An Toan highlands (An Lao district), La Vuong plateau (Hoai Nhon town)... have gradually been formed, meeting the needs of tourists.

The first time traveling to Binh Dinh, he was able to explore many places, such as: Ky Co, Eo Gio, Hon Kho, Ta Ma stream, Quang Trung Museum... Mr. Vo Van Phuong (from Ho Chi Minh City) was clearly excited. Mr. Phuong shared: “I searched online about destinations in Binh Dinh and found them attractive, but when I came here to experience them in reality, I found them more attractive. The most impressive thing is that Binh Dinh tourism has developed but still retains its pristine, peaceful features, especially the people of Binh Dinh are very sincere and hospitable. The safe, friendly and civilized tourism environment is a big “plus” of Binh Dinh that keeps me and many tourists coming back here”.

For the first time, Vinh Thanh mountainous district organized the Peach Blossom Festival in 2025 with the theme "Spring peach blossoms - cultural connection" in Vinh Son commune and the Ta Ma stream flower festival in 2025 with the theme "Fragrance and color of flowers - blending culture and nature" in Vinh Hiep commune, attracting more than 200,000 visitors, with estimated tourism revenue reaching more than 40 billion VND.

Tourists visit Ta Ma stream, Vinh Hiep commune (Vinh Thanh district). Photo: DOAN NGOC

Mr. Huynh Duc Bao, Permanent Vice Chairman of Vinh Thanh District People's Committee, said: "Through the organized cultural and tourism events, we have created a boost to promote the image of Vinh Thanh land and people, aiming to preserve and promote the traditional cultural values of the Bana K'riêm ethnic group, exploiting the potential for local tourism development. Thereby, the district also calls for tourism investment, contributing to promoting economic development and improving people's lives."

Exploiting potential and advantages more effectively

Receiving the title of ASEAN Clean Tourist City for the second time, Quy Nhon City continues to aim to maintain the title and strongly promote Quy Nhon - Binh Dinh tourism internationally.

According to Mr. Nguyen Phuong Nam, Vice Chairman of Quy Nhon City People's Committee, along with urban infrastructure upgrading and renovation, the city is planning Nhon Hai, Nhon Ly, Nhon Chau beaches to develop nighttime services; implementing the Quy Nhon walking street project, Galina Quy Nhon Beach Park entertainment service project, relocating Quy Nhon night market on Le Duan street to a new area and upgrading towards professional tourism services...

Tourists experience Nhon Hai fishing village, Quy Nhon city. Photo: DOAN NGOC

Cultural tourism products of the "land of martial arts, sky of literature" region are not only of interest to the province for development in association with the preservation of cultural heritage values but also attract tourism businesses to invest in exploitation.

Ms. Nhu Thi Ngan, General Director of Hanoi Tourism Investment Joint Stock Company, said: “We are working with Tuy Phuoc district to develop cultural tourism products, including a tour specializing in the heritage of Hat Boi, expected to launch in May 2025. With this tour, we both honor the art of Hat Boi through Hat Boi shows in Vo land, and exploit this art into a tourism product with new experiences to serve tourists, especially young people.”

In 2025, Binh Dinh province strives to welcome 10 million visitors, achieving revenue of VND 26,000 billion, contributing to the implementation of Action Program No. 06-CTr/TU dated May 14, 2021 of the Provincial Party Committee on developing Binh Dinh tourism into a spearhead economic sector in the period of 2020 - 2025. In order to develop tourism in line with local potential and advantages, bringing the province's tourism into the strong growth group of Vietnam's tourism, Ms. Nguyen Thi Kim Chung, Deputy Director of the Department of Culture - Sports and Tourism, said: "We continue to coordinate with sectors and localities to organize many large-scale cultural, tourism and sports events; build railway tourism products, make a number of other tourism products, such as: MICE tourism (tourism combined with conferences); sea, lagoon; culture, ecology, community and craft villages; sports and events; scientific discovery. Continue to improve the quality of human resources resources, infrastructure, tourism services; digital transformation, promotion, tourism development linkage, environmental protection in tourism...”.

According to DOAN NGOC (baobinhdinh.vn)