Bringing highland products to the digital space.

DNO - On the afternoon of April 13th, within the framework of the "Accompanying Women in Border Areas" program in 2026, the City Women's Union, in coordination with the Party Committee and People's Committee of La Dêê commune, organized the "Highland Digital Market - Connecting and Consuming Products from the Great Forest" program, attracting many female members to participate.

Many products from ethnic minority communities in mountainous areas were introduced and promoted at the event. Photo: HOANG CUONG

At the program, the Women's Union of Da Nang city supported people in mountainous communes in introducing their local specialties to customers; connecting tourists to villages to experience, enjoy, and purchase local products through digital platforms. Through this, the culture and people of Da Nang's highlands were introduced to all parts of the country.

Participating in the event, the Women's Union of La Êê commune brought many characteristic products associated with local life and culture such as: chili salt, wild pepper, cassava, cassava flour, wild bananas, xà lung (a type of traditional Vietnamese dress), brocade...

People are making cashless payments when buying products at the market.
Photo: HOANG CUONG

Ms. Bh'Nướch Thiên Bình, Vice President of the Women's Union of La Êê commune, said that the products at the market are not just goods but also stories about the identity, diligence, and skill of women in the highlands. This is an opportunity for women in the commune to introduce their products, and at the same time, help members get closer to digital technology .

Furthermore, being guided on how to scan QR codes and familiarizing themselves with livestreaming to promote products is a valuable experience for women in the highlands. They will gradually change their mindset and boldly apply technology to economic development, thereby creating opportunities for their products to reach a wider market.

This is the first time that women members from the highlands have been able to directly livestream their sales.
Photo: HOANG CUONG

Ms. Coor Hoài (Đắc Óoc village, La Dêê commune) expressed her enthusiasm for the market fair, which was organized both in person and online via livestream.

"When guided by officials on how to use their phones to scan QR codes, view information, and promote products on digital platforms, the people, although still unfamiliar with the process, were very enthusiastic to learn," Ms. Coor Hoai shared.

The City Women's Union has implemented a QR code for the "Highland Market" program, integrating information on products from ethnic minority communities in mountainous areas. Photo: HOANG CUONG

According to Ms. Nguyen Thi Huyen, Vice President of the City Women's Union, in implementing the breakthrough in digital transformation in the Union's work, especially the "Digital Literacy Movement," the City Union has deployed many practical activities to support female members in gradually accessing and mastering technology.

The focus is on helping women develop economically by applying digital technology to production and business, thereby improving efficiency and expanding their consumer markets.

"The 'Highland Digital Market' is one of the activities that concretizes that goal. Through this program, the City Association hopes to bring the distinctive products of the highland people closer to consumers, especially in the lowland market."

Each product participating in the program has its information integrated on the City Association's website via a QR code. People can easily trace the origin, find out details, and conveniently and quickly order the products.

By doing this, products made by women in mountainous areas will have the opportunity to access a wider market, contributing to boosting consumption, increasing income, and improving the lives of local women.

Source: https://baodanang.vn/dua-san-pham-vung-cao-len-khong-gian-so-3332413.html