Accordingly, the Strategy identifies 10 key cultural industries that will be prioritized for development in the coming time. Once again, this event continues to demonstrate Vietnam's strategic determination to enhance national competitiveness, gradually realizing the goal of becoming a regional cultural industry center, promoting integration and spreading Vietnam's "soft power" to the world .
Positioning Vietnam's "soft power"
Cultural industry is considered an important resource in socio-economic development. Recognizing the importance of cultural industry, in recent years, the Party and State have issued and effectively implemented many policies, guidelines and strategies to develop culture in general and cultural industry in particular.
Resolution No. 03-NQ/TW dated July 16, 1998 of the Central Executive Committee determined: "The general direction of our country's cultural career is to promote patriotism and the tradition of great national unity, the sense of independence, self-reliance, and self-reliance in building and defending the socialist Fatherland, building and developing an advanced Vietnamese culture imbued with national identity, absorbing the quintessence of human culture, making culture permeate all aspects of life and social activities...".
Resolution No. 33-NQ/TW dated June 9, 2014 of the Central Executive Committee set out the goal and requirements: "Building a healthy cultural market, promoting the development of cultural industries, and enhancing the promotion of Vietnamese culture". At the 13th National Congress of the Party, the task was also set out: "Urgently deploying focused and key development of cultural industries and cultural services on the basis of identifying and promoting the soft power of Vietnamese culture". Next, the Strategy for the development of Vietnamese cultural industries to 2020, with a vision to 2030, issued by the Government in 2016, affirmed the view: "Cultural industries are an important component of the national economy".
From the general strategy, the implementation of cultural industry development has been gradually implemented in many localities. To further strengthen the determination to develop cultural industries, at the 2021 National Cultural Conference, the late General Secretary Nguyen Phu Trong outlined 6 major tasks, emphasizing: "Urgently develop cultural industries, build a healthy cultural market".
At the National Conference on the Development of Vietnam's Cultural Industries held on December 22, 2023, Prime Minister Pham Minh Chinh also affirmed: "With the special attention of the Party and State and the participation of all levels, sectors and localities, over time, cultural industries have gradually become important service economic sectors."
According to the Ministry of Culture, Sports and Tourism (MCST), over the past 5 years, the average growth rate in the number of economic establishments operating in cultural industries has reached 7.21%/year. In 2022 alone, statistics show that there are about 70,321 establishments operating related to the cultural industry and the average labor force attracts about 1.7 million to 2.3 million people, an increase of 7.44%/year. Minister of Culture, Sports and Tourism Nguyen Van Hung said that Vietnam is a mid-level country in terms of cultural industry development and still has a lot of room for development.
The initial achievements in the development of cultural industries in Vietnam have gradually taken shape and made a clear mark. However, according to experts, our path of cultural development still faces many difficulties and challenges. Many relics are degrading due to the impact of time and need to be preserved and restored promptly. Many intangible cultural heritages are at risk of fading away and being lost, requiring efforts to restore and preserve them sustainably. The gap in the ability to access and enjoy culture between regions, between urban and rural areas still exists. Along with that, the impacts of digital society, digital economy and the emergence of digital citizens not only create a new world but also pose many new problems for digital culture...
From strategy to action
Recently, the National Assembly Standing Committee agreed on the necessity of the National Target Program on Cultural Development for the 2025 - 2035 period. Right before the local Party Congresses and the National Party Congress, the Ministry of Culture, Sports and Tourism issued Decision No. 3399/QD-BVHTTDL approving the National Target Program on Cultural Development for the 2025 - 2035 period.
The program is built into 9 component projects, covering everything from human development, building a healthy cultural environment, preserving heritage, promoting literature and arts, developing cultural industries, promoting digital transformation, to building human resources and international integration. Each project is associated with specific targets: Striving to complete the restoration of 95% of special national relics, upgrading and synchronously operating 100% of provincial-level cultural institutions, contributing 7% of GDP to the cultural industry by 2030, ensuring 100% of students access to arts education activities, and having at least 5 major international cultural events with the official participation of Vietnam every year.
Assessing the necessity and timeliness of the Program, Associate Professor, Dr. Bui Hoai Son, full-time member of the National Assembly's Committee on Culture and Society, said that the issuance of the decision to approve the Program right before the Party Congresses at all levels sent a strong message: The Party and State always consider culture as a fulcrum, a pillar to gather trust, arouse aspirations, and create motivation to bring the country into a new stage of development - a stage of a nation that both preserves its identity and confidently integrates globally.
Developing cultural industries is a long and sustainable path, requiring separate policies for each specific stage. The National Target Program on Cultural Development for the period 2025 - 2035 has set specific goals and commitments for developing cultural industries.
However, according to Dr. Nguyen Viet Chuc, Vice Chairman of the Cultural - Social Advisory Council (Central Committee of the Vietnam Fatherland Front), to develop all fields equally is not easy because there are fields that are Vietnam's strengths, but there are also fields that we are very new to. Therefore, when implementing the Program, localities need to carefully review to identify the key fields of the cultural industry to focus on developing, creating momentum for themselves.
Associate Professor Dr. Pham Quang Long, former Director of the Hanoi Department of Culture, Sports and Tourism (now the Department of Culture and Sports), analyzed that to develop the cultural industry, it is important to have an open management mechanism; build a strict but still open legal corridor to call for investment from businesses in the spirit of public-private partnership. In particular, localities need to build high-quality cultural human resources; invest in appropriate technology.
On November 14, Prime Minister Pham Minh Chinh signed Decision No. 2486/QD-TTg approving the Strategy for the Development of Vietnam's Cultural Industries to 2030, with a vision to 2045. The Strategy identifies 10 key cultural industries prioritized for development, including: Cinema; fine arts, photography and exhibitions; performing arts; software and entertainment games; advertising; handicrafts; cultural tourism; creative design; television and radio; publishing. These are industries that create products combining cultural, creative, technological and intellectual property elements, meeting the needs of people for consumption and cultural enjoyment and in line with the goals of international integration and sustainable national development.
In the trend of globalization, cultural industry is considered the "golden goose" that many countries invest in and develop. With new tasks and requirements in the context of the country's transformation, the approval of the National Target Program on Cultural Development for the period 2025 - 2030, especially the Strategy for the Development of Cultural Industries in Vietnam to 2030, with a vision to 2045, continues to open a clearer roadmap for provinces and cities in building Congress documents, outlining a direction for cultural development in accordance with their resources and conditions. The program further consolidates the viewpoint of the Party and State: Culture becomes the center of all local development strategies in the new era.
Source: https://hanoimoi.vn/dua-van-hoa-thanh-dong-luc-phat-trien-725189.html
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