Nearly 90% of young Americans own an iPhone

According to Piper Sandler research, 87% of young Americans own an iPhone, and 88% said they would buy an iPhone when they next buy a phone. The survey was based on 9,193 Gen Zers (born between 1997 and 2010), who are 15.7 years old on average, with a median household income of $70,725. Of those surveyed, 42% have used the Apple Pay cash transfer app, and 34% said they own an Apple Watch.

However, when asked about future purchase intentions, only 10% expressed plans to buy an Apple Watch in the next six months, down from 16% in 2022. Still, Apple remains the number one watch brand among high-income millennials, beating out the likes of Casio, Garmin, and even Rolex.

The iPhone's popularity among young people is good news for Apple.

However, the Apple Music streaming service is still not popular with young people. More than 70% of survey respondents use Spotify to listen to music, while less than 40% use Apple Music.

Last year, Google senior vice president Hiroshi Lockheimer accused Apple of using peer pressure and bullying to sell its products, after the Wall Street Journal reported that young people felt pressured to buy iPhones. Apple displays messages between iOS or macOS devices in blue and SMS messages in green, making Android-based teens the target of ridicule.

Lockheimer said Apple's "iMessage lock" strategy was disingenuous, especially since the company has always placed humanity and equality at the heart of its marketing. Rivals believe Apple has unfairly established dominance in the smartphone market.

Despite the iPhone’s appeal to younger consumers, some tech experts are questioning whether the “craze” for artificial intelligence (AI) tools like ChatGPT is the next big thing in the tech industry. As AI is increasingly integrated into hardware products, AI has been called the “iPhone moment” by many tech leaders. But tech historian Thomas Haigh believes smartphones will dominate for at least another 10 years.

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