Nearly 90% of young Americans own an iPhone.

According to research by Piper Sandler, 87% of young Americans own an iPhone, and 88% said they would buy an iPhone the next time they purchase a phone. The survey results are based on 9,193 Gen Z individuals (born between 1997 and 2010), with an average age of 15.7 and an average household income of $70,725. Among those surveyed, 42% used the Apple Pay cash transfer app, and 34% reported owning an Apple Watch.

However, when asked about future purchase intentions, only 10% expressed plans to buy an Apple Watch in the next six months, down from 16% in 2022. Even so, Apple remains the number one watch brand among high-income young people, beating brands like Casio, Garmin, and even Rolex.

The popularity of iPhones among young people is good news for Apple.

However, Apple Music, the streaming service, is still not popular among young people. Over 70% of survey participants use Spotify to listen to music, while less than 40% use Apple Music.

Last year, Google's senior vice president, Hiroshi Lockheimer, accused Apple of exploiting peer pressure and bullying to sell its products, after the Wall Street Journal reported that young people felt pressured to buy iPhones. Apple displays messages between devices running iOS or macOS in blue and messages via SMS in green, making teenagers using Android targets of ridicule.

Lockheimer stated that Apple's "iMessage blocking" strategy was dishonest, especially given the company's consistent focus on humanity and equality in its marketing strategy. Competitors believe Apple has unfairly established dominance in the smartphone market.

Despite the iPhone's appeal to younger consumers, some tech experts are questioning whether the "craze" for artificial intelligence (AI) tools like ChatGPT is the next trend in the tech industry. As AI is increasingly integrated into hardware products, many tech leaders are calling it the "iPhone moment." However, tech historian Thomas Haigh argues that smartphones will remain dominant for at least another 10 years.

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