Associated with digital transformation

Children enthusiastically participated in the book introduction activity of Vietnam Women's Publishing House within the framework of Book and Reading Culture Day 2022.

According to information from the Ministry of Information and Communications , the opening ceremony of the third Vietnam Book and Reading Culture Day in 2024; the Book Fair to celebrate the third Vietnam Book and Reading Culture Day in 2024 will take place in Hanoi from April 17 to 21. Localities, agencies, departments, ministries and branches will organize a series of activities in response to Vietnam Book and Reading Culture Day from April 15.

Digital transformation is one of the important directions that the publishing, printing and distribution industry is aiming for in the coming time. This year, activities related to digital transformation and technology application are also focused on within the framework of Vietnam Book and Reading Culture Day.

Minister of Information and Communications Nguyen Manh Hung recently spoke at the Conference on Publishing and Distribution in 2024: “Publishing will have to operate simultaneously in both spaces. The old space with the help of new technology will be expanded, improving quality and labor productivity. The new space - cyberspace will help publishing expand its market, create new products, and create long-term development. But these two spaces do not operate independently but complement each other: wherever and whatever is better online, go online and vice versa.”

Readers filled a book introduction event at the National Library.

Minister Nguyen Manh Hung also emphasized that an open digital platform will attract many resources to make books, possibly unlimited. Building a digital platform for making books for publishers, providing automatic and intelligent tools for bookmakers, from the stages of composition, editing, production, introduction and multi-platform distribution, creating many multi-form versions of books, then collecting readers' feedback, interacting with readers, and readers also participating in the stages of making books, analyzing data to serve each customer individually according to the target audience, analyzing data to detect market trends... Cooperating with digital technology companies is the main solution for the Publishing industry.

Therefore, one of the important contents of the activities on the occasion of Vietnam Book and Reading Culture Day this year is to combine with digital transformation.

According to the plan to organize Vietnam Book and Reading Culture Day of the Ministry of Information and Communications, this year's activities are diverse and rich, combining traditional activities with modern organization methods following the development trend of technology platforms and digital transformation such as: Direct book fair; Online book fair on technology platforms; Direct book fair combined with online; Book fair with non-cash payment; exchanging accumulated reward points of customers at some commercial banks for gifts in the form of books; combining communication, promoting books and reading culture on electronic newspaper columns and social networks.

Discount, promotion and customer appreciation events of publishing units always attract a large number of readers to participate.

This year, in addition to traditional activities such as organizing book weeks, book fairs, and book distribution months to thank customers, publishers, printing establishments, and distribution establishments are also encouraged to organize online distribution channels, combining with technology platforms, social networks, and e-commerce platforms to introduce and promote books, along with book donation programs to disadvantaged groups; promotional programs to support readers, and develop a reading culture.

This year is the third year that Vietnam Book and Reading Culture Day has taken place, with the goal of bringing books to as many readers as possible. And promotion work both directly and online is focused. Not only introducing and promoting books, but also promoting and honoring typical collectives and individuals in publishing activities, developing reading culture on media, newspapers, technology platforms, social networks to widely spread the value of books, of reading culture in the community; connecting readers at home and abroad.

Researcher Nguyen Quoc Vuong interacts with young readers.

Every year, Vietnam Book and Reading Culture Day is considered a festival for book lovers. With the number of young readers increasing as it is today, implementing digital transformation activities and applying technology also contributes to attracting young readers, in line with reading habits in the digital age, in addition to traditional book access methods.

Source