Hanoi Premium, the premium product of Hanoi Beer, inherits a proud 135-year legacy. Hanoi Premium embodies the distinctive characteristics of a heritage beer, while also embracing innovation and modernity to adapt to the times.
What makes Hanoi Premium's flavor so exceptional and distinctive lies in the exquisite blend of carefully selected premium ingredients combined with a unique long-term fermentation process, resulting in a perfect beer with a pure, harmonious, and smooth aftertaste.
Hanoi Premium unveils a new look, affirming the spirit of "Continuing the essence, constantly moving forward." Photo: HABECO .
Stylish appearance, superior quality.
In line with its brand spirit, Hanoi Premium represents the modern, confident, capable, and constantly striving generation of young Vietnamese intellectuals. In its journey to conquer higher standards, Hanoi Premium officially launches its new brand identity with the core message "Continuing the essence, constantly moving forward," representing a powerful, modern, and worthy transformation, continuing the legacy and aspirations of HABECO.
More than just a visual change, Hanoi Premium's new look brings a modern, sharp, and sophisticated design language to every detail. The most striking feature is the completely new Hanoi Premium logo, meticulously refined to embody contemporary style while retaining the brand's luxurious spirit and unique identity.
Beyond its new look, the brand identity system also honors the core values that have made Hanoi Premium famous throughout its development journey: a commitment to premium, internationally standardized raw materials, superior quality maintained since 1890, and the iconic star symbol representing excellence and the pride of a Vietnamese National Brand.
The overall design is a harmonious blend of distinctive colors: the original red, the luxurious platinum silver, and the soaring blue, all treated with a high-end, fashionable spirit. A contemporary look is created to make a unique impression while fully continuing the values of heritage.
Continuing the proud 135-year legacy of Hanoi Beer. Photo: HABECO.
More than just a visual refresh, the new Hanoi Premium brand identity is also a reaffirmation of HABECO's unwavering commitment to continuously improving quality and delivering products that meet the expectations of modern consumers.
Continuing the values that have made the brand famous, Hanoi Premium retains its characteristic harmonious and smooth beer quality, created from carefully selected ingredients combined with a long-term fermentation process. All these elements blend together to create a pure, balanced aftertaste, offering a refined and sophisticated drinking experience befitting its status.
Experience the full flavor with the "Unleash Premium Flavors – Win Trendy Prizes" program.
Alongside the launch of its new look, Hanoi Premium is implementing the "Unleash the Premium Flavor - Win Trendy Prizes" promotional program. From May 15th, 2026 to August 15th, 2026, when purchasing a case of Hanoi Premium, customers nationwide aged 18 and above will have the chance to win: 10 Grand Prizes, each consisting of one iPhone 17 Pro Max and one iPad Pro M5 11-inch; thousands of First Prizes, each worth 1 million VND in cash; and tens of thousands of Second and Third Prizes, each worth 100,000 VND and 20,000 VND respectively.
Hanoi Premium, a premium product of Hanoi Beer. Photo: HABECO.
Participation is extremely simple! Customers just need to find the scratch card inside each box of Hanoi Premium, scratch off the silver coating to reveal the 8-character code to participate in the program using one of the three methods below:
- Method 1 (free): Scan the QR code on the scratch card and enter the code on the Zalo Hanoi Premium page;
- Method 2 (free): Scan the QR code on the scratch card and enter the code as instructed on the website: www.kmhanoipremium.vn;
- Method 3 (1,000 VND/message): Send a message to the number 8068 using the syntax HNP
After receiving the prize draw code, the system will automatically determine the winner of the Second or Third Prize and immediately announce the results along with instructions on how to claim the prize. For customers participating via Zalo or the Website, if they win the Second or Third Prize, they can flexibly choose to receive the prize via bank transfer; transfer via MoMo e-wallet; or receive the prize directly to their phone number.
For the First Prize, the system will automatically randomly select the phone numbers with the highest number of entries submitted earliest within the program's entry collection period to determine the winners and award the prizes.
For the Grand Prize, Hanoi Premium will hold three lucky draws on June 15th, July 15th, and August 17th, 2026, at the HABECO office, ensuring the highest level of transparency and credibility!
With the spirit of "Continuing the best, constantly moving forward," Hanoi Premium represents the modern generation of Vietnamese people – confident, capable, and always looking ahead. With a new look and values that have been inherited and elevated, Hanoi Premium continues its journey of spreading the pioneering spirit, accompanying the proud achievements of a generation of Vietnamese people constantly striving for greater heights.
Customers can find detailed terms and conditions of the promotional program at the following link: www.kmhanoipremium.vn
Fanpage: https://www.facebook.com/biahanoi1890
Website: https://www.habeco.com.vn
Source: https://nongnghiepmoitruong.vn/hanoi-premium-ra-mat-dien-mao-moi-d815748.html
