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After a period of rapid growth, the real estate market is entering a more substantive phase of development. Photo: Quynh Danh . |
Speaking at the seminar "Real Estate in the Last Six Months of 2026: The Market Enters a Selective Recovery Phase" organized by the financial and economic information channel CafeF on June 26th, Dr. Nguyen Van Dinh, Chairman of the Vietnam Association of Real Estate Brokers (VARS), said that the real estate market recorded a significant improvement in supply in the first six months of the year.
According to him, the government and local authorities' decisive efforts to remove legal obstacles have created favorable conditions for many projects to restart and bring their products to market.
Cautious mindset
However, he noted that consumption has not kept pace with the increase in supply. Although housing demand remains high, both investors and homebuyers are becoming more cautious when making purchases. Instead of expecting rapid price increases as before, they prioritize products with real value, clear legal status, sustainable development potential, and investment returns.
"Therefore, the market absorption rate has decreased compared to the same period last year. To stimulate demand, many developers have had to launch incentive policies, while loss-cutting transactions have also started to appear in the market," Mr. Dinh said.
However, he emphasized that this development is completely normal, reflecting the financial pressure on a segment of investors, especially in the context of rising interest rates.
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Dr. Nguyen Van Dinh, Chairman of the Vietnam Real Estate Brokers Association. Photo: Organizing Committee . |
As an asset management firm serving over 5,000 clients with a total asset value of approximately $1.2 billion, Mr. Ngo Thanh Huan, CEO of FIDT Investment Consulting and Asset Management JSC, believes that the flow of money in the market has not actually decreased, but is shifting towards a more cautious investment approach.
Looking back at the period from 2013-2015, he said that investors only needed to buy a plot of land in a newly developed area to almost certainly make a profit after a few years without paying too much attention to infrastructure, jobs, or population density, but now the way capital flows has completely changed.
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Sharing the same view, Ms. Huong Do, Director of Residential Sales at Savills Vietnam, also stated that buyer sentiment is currently quite stable and they are no longer chasing short-term price surges.
Instead, customers prioritize products that can retain their value, generate cash flow, or serve their actual housing needs. This is also why the B and C class apartment segments still maintain good liquidity.
In particular, areas with well-developed infrastructure, clear planning, and benefits from transportation projects will continue to have an advantage. Conversely, projects lacking development value or with poor infrastructure connectivity will increasingly find it difficult to attract buyers.
Products with high liquidity should be prioritized.
Assessing the outlook for the remaining months of the year, Mr. Ngo Thanh Huan believes that 2026 will be a priority period for risk management and asset preservation. Therefore, regardless of the investment channel chosen, the most important factor remains liquidity. "A good asset must be able to be converted into cash within 2-3 months when needed," he emphasized.
He also advised investors to continue closely monitoring macroeconomic variables, especially interest rates and inflation. If these two factors remain high, the growth potential of asset classes will be limited. Conversely, when inflation is controlled and interest rates are more stable, the market outlook will be more positive.
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Mr. Ngo Thanh Huan, CEO of FIDT Investment Consulting and Asset Management Joint Stock Company. Photo: Organizing Committee. |
Regarding market prospects, Mr. Nguyen Van Dinh predicted that the supply of real estate will continue to increase in the second half of the year as many projects have their legal obstacles resolved and their implementation progress accelerated. At the same time, programs for developing social housing and housing to meet real needs will also be promoted, helping to gradually balance the supply structure.
Conversely, real estate demand is expected to continue to increase thanks to the sustained economic growth, increased public investment, expanded transportation infrastructure, and the recovery of tourism and FDI inflows. These factors will drive demand for housing, commercial spaces, and accommodation for professionals and high-skilled workers.
However, investment strategies will change. Buyers will prioritize properties that meet their actual living needs, have business potential, or generate stable cash flow, rather than chasing short-term price appreciation expectations. Criteria such as quality of life, development potential, and sustainable price appreciation will increasingly play a decisive role.
According to Mr. Dinh, this is not only a trend for the last six months of the year but also the development direction of the market in the coming years. The real estate market will operate more realistically, closely following the needs of the economy and the laws of supply and demand, instead of depending on speculative psychology as before.
Vietnam encourages US businesses to expand investment in high technology.On the morning of June 26th, at the Government Headquarters, Deputy Prime Minister Ho Quoc Dung received Mr. Jeff Place, Supply Chain Director of Coherent Group (USA). During the meeting, the Deputy Prime Minister affirmed that Vietnam encourages US businesses to expand investment, especially in high-tech, innovation, and semiconductor industries. Source: https://znews.vn/het-thoi-bat-dong-san-mua-dau-thang-do-post1663308.html
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