Hiệu quả mô hình du lịch làng gốm Thanh Hà

(QNO) - Since opening to visitors more than 20 years ago, Thanh Ha pottery village (Thanh Ha ward, Hoi An city) has always been an attractive destination for many tourists, becoming a model of craft village tourism not only in Quang Nam but also nationwide.

Many tourists visit Thanh Ha pottery village. Photo: VL

Located on the banks of the Thu Bon River, Thanh Ha pottery village is bustling with boats and vehicles every day. Laughter and chatter fill the air on the river and along the docks. A continuous stream of electric vehicles carrying passengers enters and leaves the village.

Since the COVID-19 pandemic, the number of visitors to the village has continuously increased. In 2023, the total number of visitors who purchased tickets to visit Thanh Ha pottery village reached over 550,000 (generating revenue of over 19.2 billion VND), an increase of over 317% compared to the same period in 2022, becoming one of the most effective craft village tourism models currently in Quang Nam and the whole country.

Visitors to the pottery village, in addition to directly experiencing the process of creating complete handcrafted products, can also participate in crafting their own creations alongside the locals. The joy is further enhanced when, at the end of the trip, each visitor receives a ceramic figurine to take home as a souvenir.

After a tour of the village, visitors are given clay figurines as souvenirs. Photo: VL

Mr. Vo Phung – Vice Chairman of the Quang Nam Tourism Association, former Director of the Culture, Sports and Information Center of Hoi An City, believes that the value that creates the attraction of Thanh Ha pottery village, besides its rich history and culture of over 500 years, also lies in its pristine nature and the hospitality of the community.

“The Thanh Ha pottery village is attractive first and foremost because of its pottery craft. Secondly, it meets the criteria of an ancient village with constituent elements such as banyan trees, a waterfront, a village communal house, old houses, and traditional crafts. In addition, it has a way of life, customs, and people who love their craft and their village,” Mr. Phung analyzed.

^{[ VIDEO ] - Tourists visiting Thanh Ha pottery village:}

With 32 production facilities and 68 directly involved workers, Thanh Ha pottery village currently has a large number of pottery workshops. Notably, all these workers receive salaries based on their level of contribution and participation in the village's tourism activities.

According to Mr. Nguy Trung – owner of Nguy Trung Hau Ceramic Workshop, depending on skill level and contribution level, workers will be divided into 3 support levels: level A (artisan), B (skilled craftsman), and C (apprentice), corresponding to amounts of 3 million, 4.2 million, and 6 million VND/month (this amount is deducted from the 35,000 VND entrance fee).

"Besides my salary and the money the ward pays me for buying clay figurines to give to tourists, I occasionally sell some goods, so my income is stable enough to support my life and pay for my children's education," Mr. Trung shared, adding that tourism encourages businesses to create new products to serve the shopping needs of tourists, bringing income to the people and contributing to the preservation of traditional crafts.

The unique value of Thanh Ha pottery village has attracted many tourists. Photo: VL

Currently, Thanh Ha pottery village is an indispensable destination in Hoi An heritage tourism programs. This achievement is due not only to the outstanding values ​​of the craft village, but also to the crucial roles played by promotion, investment, business networking, product development, destination image building, infrastructure improvement, and transportation.

Mr. Nguyen Van Lanh, Vice Chairman of the People's Committee of Hoi An City, affirmed that Hoi An's craft villages all possess outstanding values ​​and advantages for tourism development. However, Thanh Ha pottery village has achieved very positive results in tourism development thanks to its ability to exploit the strengths of its cultural space and the stories behind the products of its artisans, thereby creating an attractive appeal for tourists.

Tourism in Thanh Ha pottery village has become a model for many other localities to study and emulate. Photo: VL

Alongside this, investment in and development of suitable products and services have helped to further enhance the brand image of the pottery village as a tourist destination. In June 2023, the parking lot outside the pottery village (2,500 ^m² in area, with an investment cost of approximately 3 billion VND) was completed. With the upgrading of the internal road system, the construction of check-in points, and the provision of electric vehicles for transporting visitors, Thanh Ha pottery village is becoming increasingly modern and professional in the eyes of tourists.

In 2024, according to the plan, Thanh Ha pottery village will invest in the comprehensive construction of infrastructure, while also developing new and unique products and services, promising to attract a larger number of visitors to explore and experience the area.

Source: https://baoquangnam.vn/du-lich/hieu-qua-mo-hinh-du-lich-lang-gom-thanh-ha-154347.html