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The workshop was attended by leaders of competent State agencies such as the Vietnam National Administration of Tourism; the Civil Aviation Authority of Vietnam; the Immigration Department; leaders of the Ho Chi Minh City People's Committee; leaders of the Ho Chi Minh City Department of Tourism; experts including Dr. Pham Trung Luong - former Deputy Director of the Institute for Tourism Development Research; Dr. Luong Hoai Nam, Member of the Tourism Advisory Council; and leading businesses in the tourism industry such as Lien Thai Binh Duong Group; Sun Group; Vietnam Airlines; Vietjet; Vietravel Corporation; Saigontourist Travel Service Company, etc.
The aim of the workshop was to jointly analyze the causes and propose solutions to accelerate tourism , especially in the new context where China has officially included Vietnam in the pilot program for reopening group tourism in the second phase. With this move from the largest source market, the tourism industry expects a boost to confidently achieve the target of welcoming 8 million international tourists in 2023.
Previously, as one of the first countries in Southeast Asia to reopen after the Covid-19 pandemic, Vietnam has had a low tourism recovery rate compared to other countries.
According to VisaGuide.World, published at the end of 2022, Vietnam's tourism recovery rate was only 18.1%, while neighboring countries such as Thailand, Singapore, Malaysia, and Cambodia all achieved rates ranging from 26 to 31%.
International tourists need to have more freedom to enter Vietnam.
There are many reasons for this situation, among which visa policies are considered a significant factor: despite Vietnam opening its borders early, it has attracted fewer international tourists compared to neighboring countries like Thailand or Indonesia. Specifically, in 2022, we aimed to attract 5 million international tourists but only achieved 3.5 million. In 2023, Vietnam planned to attract 8 million international tourists, but this number is facing a major challenge as China has been slow to include Vietnam in its list of 20 countries that issue group visas and is facing fierce competition from neighboring countries.
Meanwhile, international tourists constitute a significant market share contributing to the tourism industry's revenue structure. Evidence shows that in the three years prior to the Covid-19 pandemic, the average number of international tourists to Vietnam was only one-fifth of the number of domestic tourists, yet they contributed approximately 58% of the total tourism revenue. In 2019, total revenue from international tourists accounted for $18.3 billion out of the $32.8 billion generated by the entire tourism industry.
During the 2023 Lunar New Year holiday, domestic tourists increased by nearly 50%, but total tourism revenue decreased by 30%... These figures show that international tourists play an extremely important role in the current recovery of Vietnam's tourism industry.
Previously, Thanh Nien Newspaper successfully organized numerous seminars and discussions related to hot current events in the market, with the participation of government representatives, social and professional organizations, leading economic experts in Vietnam, and domestic and foreign businesses.
The seminar "Opening Visas, Restoring Tourism," held at the headquarters of Thanh Nien Newspaper (268-270 Nguyen Dinh Chieu Street, Vo Thi Sau Ward, District 3, Ho Chi Minh City), will take place in the next 20 minutes.
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