Insider GMC 2025 honors 8 leading brands in digital transformation.

Insider honors 8 brands at GMC 2025: Vietnam Airlines , MB Bank, VietinBank, MSB, MBS, Elise, FPT Shop, and VETC, leading in digital transformation and CDxP in Vietnam.

As the Vietnamese market enters a growth restructuring phase—with rapidly changing consumer behavior, increasingly high expectations for digital experiences, and AI and Genetic AI reshaping customer behavior—Vietnamese brands are facing a dual challenge: growth amidst uncertainty and large-scale personalization.

Amidst this wave, the Growth Makers Club (GMC) 2025 Hanoi, organized by Insider Vietnam in collaboration with Contentsquare, is not only a place to honor pioneering brands in digital transformation, but also an opportunity for Insider to express its deep gratitude to partners who have trusted and collaborated with it, together turning CDxP (Customer Data Experience Platform) into practical value.

The Insider GMC Award 2025 is more than just a list of 8 winners; it's 8 living examples of a philosophy: digital transformation doesn't have to be complicated, as long as you have the right partners.

With over 60 senior leaders from leading brands in attendance, the event unveiled the CDxP capability benchmark map in Vietnam, where brands such as Vietnam Airlines, MB Bank, MSB, MBS, VietinBank, Elise,FPT Shop, VETC... demonstrated that personalization is not just about enhancing customer experience but about increasing real revenue; data is not just a resource but the raw material for real-time action; and speed is not just an advantage but a minimum requirement of the era.

The Insider GMC Awards 2025, based on real-world results, is Insider's annual award recognizing businesses that truly master the CDxP platform, personalize customer journeys, increase marketing effectiveness, and automate operations at the enterprise level.

Positioned as the pioneering CDxP platform in Vietnam, used by nearly 100+ major brands in Vietnam, over 1,500 global brands, and boasting the strongest local implementation team in the market, Insider is not just a solution provider but a partner in innovating customer experience.

Insider GMC Awards 2025: 8 Winning Organizations, 8 Inspiring Role Models

Each award represents a core quality in the journey of mastering CDxP and achieving customer-centric growth.

And the 8 brands below represent 8 approaches, 8 strategies, 8 commitments, all of which are producing real results.

1. VETC – The Fastest Technology Adoption & CDP Deployment

"Doing in 40 days what others need 6 months to achieve—that's the difference between determination and results."

A representative from VETC receives the award. (Source: Insider)

VETC sets a record with its super-fast and systematic CDxP deployment:

Complete SDK and Email integration in the shortest time possible.
Deep integration with over 100 custom events.
Live >40 scripts in just 30 days

Lightning-fast speed thanks to a coordinated team of technical, marketing & operations professionals, synchronizing data & scenarios at the fastest pace in 2025.

2. FPT Shop – The Best Use of Data in Gamification & Hyper Personalization

"If Insider has a new feature, FPT Shop is always the first to test it and always turns that feature into a real result."

Mr. Vu Hong Quan, Head of Data Exploitation & Ecom Advertising Department, FPT Shop, receives the award. (Source: Insider)

FPT Shop leverages behavioral data to personalize the gaming experience, transforming gameplay into purchase touchpoints, connecting the Web, Zalo Mini App, and Email into a seamless journey. They don't just apply technology; they truly live with it.

3. MBS – Leadership Excellence in Customer Engagement Innovation

"When data and technology are no longer the exclusive property of IT but become the common language of business, true growth begins."

Mr. Ha Hoang, Deputy Director of the Digital Business Unit at MBS, receives the award. (Source: Insider)

MBS leads the way in building a sustainable CDxP foundation through strategic coordination between Digital Business, SSG, Marcom & Data:

• Coordinate the use of CDxP across departments

• Integrating data-driven and automation thinking: deep integration of real-time data > real-time stock recommendations.

• Develop a clear planning and reporting framework to increase trading frequency and volume.

4. MSB - Excellence in Customer Engagement Governance

"With over 80 members from various departments participating, we determined that CDxP is not a project, but a new growth operating system."

Ms. Nguyen Thi Ha Thu, Director of the Magnet Program at MSB. (Source: Insider)

MSB built a Corporate Executive Program (CEP) model with over 80 cross-departmental members, operating according to international standards with consultancy from McKinsey. In the first three months, both digital interaction and conversion metrics recorded exceptional growth.

MSB has established a highly organized CEP (Corporate Executive Program) governance model, demonstrating clear role coordination, standardized processes, and unified objectives.

5. Elise – The Best Use of Data in Driving O2O Experience

"We don't just serve customers online; we use online data to drive offline purchases. CDxP from Insider helps us bridge those two worlds ."

6. MB Bank - The Best Use of Mobile App for Customer Engagement

“The mobile app is now one of the key channels for MB to communicate with and care for customers, with all important interactions personalized based on user data and activated through Insider.”

Mr. Hung Do, Retention Marketing & Loyalty - Product & Marketing Dept, MB Bank. (Source: Insider)

MB Bank personalizes the experience for tens of millions of app users through automation, real-time data, and behavioral diversity. Their integration of CDxP is a testament to modern digital banking – fast, proactive, and engaging.

MB Bank leverages its mobile app as a core platform for personalized and continuous interaction.

With 100% dynamic diversity deeply integrated into the user journey, MBBank builds a proactive, flexible, and highly connected digital banking experience in every action on the app.

7. VietinBank – CDxP End-to-End ROI Impact Award

"We designed the CDxP system not for a pretty dashboard, but to measure ROI and actual growth from day one."

Mr. Dao Duy Luc, Deputy Head of Retail Marketing Department, VietinBank. (Source: Insider)

VietinBank is a model for a results-centric approach to CDxP implementation. Instead of simply collecting data, they proactively integrated CDxP into core business systems, from analysis to decision-making.

The consistency between strategy and operations has enabled VietinBank to establish an end-to-end measurement system, closely monitoring the effectiveness of each digital campaign from the very first months.

This is not just a successful implementation, but a testament to results-oriented digital banking thinking: data + technology + speed of decision-making = measurable growth.

8. Vietnam Airlines - Digital Transformation Leader of the Year

“Insider has been our partner for the past eight years, helping us personalize not only every offer but every moment of our flight journey.”

Ms. Xuan Giang, Head of Sales & Marketing at Vietnam Airlines. (Source: Insider)

Vietnam Airlines uses CDxP to personalize the experience across the Web, App, and social media, from booking tickets to market-specific retargeting. With their 2025 campaign, they achieved a more than 10x ROI and a 1.5x increase in conversion rates.

You could be the next one! The Insider GMC Awards are for those who dare to do real, measure real, and create real impact. Sign up for the CDxP demo today to begin your real-world digital transformation journey with Insider.

It's not technology that changes businesses, but how businesses utilize technology to measure and scale success.

At GMC 2025, two strategic presentations from Insider and Contentsquare provided a practical and insightful perspective: digital transformation is not just about “applying technology,” but about building a growth operating system centered around customers, data, and speed of decision-making.

The theme is "Customer Tech Stack - The future of growth lies in the hands of true data users."

Mr. Jack Nguyen, Regional Managing Director, Insider SEA & HKTW.

Jack Nguyen began with a clear message: Insider is not just a CDP platform, but a Customer Tech Stack – a central hub coordinating the entire customer growth and personalization journey.

1. Increase investment and presence in Vietnam.

Insider has completed a $500 million Series E funding round, paving the way for a long-term investment strategy in Vietnam.

In this market, Insider is the only platform with a local operations engineering team, enabling customers to deploy faster, more efficiently, and stay focused on their real-world business goals.

2. Best-of-the-Breed is the only path to rapid business growth.

Jack points out the trend of moving away from cumbersome cloud marketing and fragmented point-solutions. Instead, businesses are seeking flexible, synchronized, personalized, and clearly measurable solutions, with the prerequisite being a CDP foundation that connects data from O2O systems and complex backends, from which to build automated, multi-channel journeys.

3. GenAI is no longer a trend, but an operational tool.

Insider introduces two standout products:

Sirius AI – helps marketers write content and create scripts using only prompts. No designers, no drag-drop required.
Agent One – building AI journeys for sales and customer care from real-time journeys across Web, App, Zalo ZNS, In-App Survey, or Call Center.