Launching the OCOP website.

Việt Nam•19/12/2023

Launching the OCOP (One Commune, One Product) special section on Nhan Dan Newspaper.

Scenes from the launch ceremony of the OCOP (One Commune One Product) section of Nhan Dan Newspaper.

NDO - The OCOP special section of Nhan Dan Newspaper hopes to contribute to spreading the values of quality and culture of Vietnamese agricultural products; thereby, further promoting policy communication activities, going deeper, and better meeting the new requirements of the OCOP Program.

On December 19th, at its headquarters located at 71 Hang Trong Street, Hanoi , Nhan Dan Newspaper held the launch ceremony for its special section "One Commune, One Product" (OCOP section) at https://nhandan.vn/ocop/.

Attending the launch ceremony were: Le Quoc Minh, Member of the Central Committee of the Communist Party of Vietnam, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, and President of the Vietnam Journalists Association ; Le Minh Hoan, Member of the Central Committee of the Communist Party of Vietnam, Minister of Agriculture and Rural Development; Tran Thanh Lam, Deputy Head of the Central Propaganda Department; and Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance.

Also attending were Deputy Editors-in-Chief of Nhan Dan Newspaper: Dinh Nhu Hoan and Phan Van Hung; leaders of specialized departments and divisions of Nhan Dan Newspaper; representatives of leaders from departments and divisions of the Ministry of Agriculture and Rural Development and the Ministry of Industry and Trade; representatives of leaders from the government and the agriculture and rural development sector, as well as OCOP producers from nearly 20 provinces and cities; and partner units that have collaborated with Nhan Dan Newspaper in building the OCOP special section...

OCOP SPECIAL PAGE: CLOSELY REFLECTING THE REALITY OF PRODUCTION AND BUSINESS LIFE

Speaking at the event, Comrade Le Quoc Minh stated: On May 7, 2018, the Prime Minister officially issued Decision No. 490/QD-TTg approving the "One Commune, One Product" Program for the period 2018-2020. Besides the goal of economic development, the OCOP Program also has significance in addressing many important issues in rural areas, including:

Firstly, it involves reducing poverty, addressing employment, ensuring social security, protecting the environment, fostering creativity and pride among the people, and forming sustainable community-based economic organizations.

Secondly, it is necessary to improve the quality of human resources, enhance the capacity for producing goods, and improve knowledge of market access.

Thirdly, leverage community resources such as management knowledge, traditional cultural values, rural lifestyles, local materials, and community participation and oversight.

Comrade Le Quoc Minh delivered a speech at the event.

According to the comrade, the OCOP program has become a key policy, spreading widely and being implemented synchronously throughout the country. The program has helped many localities exploit the advantages associated with villages and communes to develop specialty products, local produce, and tourism services in each rural area of Vietnam, contributing to promoting cultural values and preserving and developing the traditional values of these localities. The results and achievements of the OCOP program after nearly three years of implementation also serve as the basis for the Prime Minister to continue approving the One Commune One Product program for the 2021-2025 period.

The overall objective of the OCOP Program for the 2021-2025 period is to develop OCOP products to unleash the potential and advantages of rural areas, thereby increasing people's income; contributing to the continued restructuring of the agricultural sector in conjunction with the development of small-scale industries, trades, services, and rural tourism; promoting sustainable rural economic development based on enhanced application of digital transformation and circular economy, preserving cultural values, managing resources, conserving biodiversity, landscapes, and the rural environment, contributing to building new rural areas in a more in-depth, effective, and sustainable manner.

The comrade affirmed: Having been a partner with this Program from its early days, Nhan Dan Newspaper has always focused on promoting it through all its publications, contributing to spreading the extremely humane values of the Program. Nhan Dan Newspaper has also produced many news articles and in-depth special features on OCOP with many outstanding journalistic products.

In recent years, Nhan Dan Newspaper has strived to implement its digital transformation strategy, combining information and data with technology and innovative ideas to create exceptional journalistic products with depth and wide reach.

"The creation and launch of a dedicated webpage on the OCOP Program is also part of Nhan Dan Newspaper's goal of steadfastly adhering to the direction, accompanying and spreading the policies and guidelines of the Party and State, closely following the realities of production and business life, and promptly reflecting and suggesting solutions for sustainable development," the comrade emphasized.

Homepage interface of the OCOP Special Section of Nhan Dan Newspaper.

According to him, the OCOP section of Nhan Dan Newspaper is designed to be user-friendly, modern, easy to use, and convenient for searching information. The section compiles diverse and official data about the OCOP Program and OCOP products from various localities.

"We hope that this website will become a place to introduce best practices and effective OCOP models, a forum for policy critique, resolving difficulties for businesses, and exploring potential for localities to cooperate and develop OCOP products... contributing to promoting and spreading the meaning of the OCOP Program to the community, helping readers gain a fresh perspective on this meaningful program," he said.

WHAT'S SPECIAL ABOUT THE OCOP SPECIAL SECTION OF THE NHAN DAN NEWSPAPER?

In terms of structure, the OCOP special section of Nhan Dan Newspaper has 5 sub-sections, including: News; Products; Development Stories; Q&A; and Multimedia.

In terms of design, the OCOP section of the Nhan Dan Newspaper resembles a promotional page, connecting users more effectively with OCOP products through multiple channels, providing them with a comprehensive and in-depth overview. Information about these products is organized by provinces, regions, and product groups, along with star ratings, making it easy for users to search.

In terms of usability, the website's design aims to best serve the user's interests, supporting all types of devices so that users can access it as easily as possible.

One of the new features of the OCOP section of Nhan Dan Newspaper is that during its development, a system was designed that allows individuals and businesses to proactively input data on their OCOP products and send it to the editorial office through a registered account on the Nhan Dan Newspaper website. Localities and businesses can register with Nhan Dan Newspaper to create a completely free account to input data on their OCOP products.

Comrade Le Quoc Minh introduced the highlights of the OCOP special section in Nhan Dan Newspaper.

The Nhan Dan newspaper also partnered with Phygital Labs Joint Stock Company to support a pilot project of attaching chips and identifying OCOP products using the Nomion technology solution. This allows readers to easily access and interact with products in the digital space, thereby better understanding the story, information, and visual images of the products. Through this, it contributes to spreading Vietnamese culture and products to the global market and increasing the value of Vietnamese products and brands.

The ultimate goal of the OCOP section of Nhan Dan Newspaper is to create a map of OCOP products across Vietnam. (Comrade Le Quoc Minh)

One of the key features is the connection with suppliers and distributors through the TikTok social media platform, aiming to support sales channels for OCOP products. With the cooperation of TikTok Vietnam, the OCOP section on Nhan Dan Newspaper hopes to be a bridge to further promote and sell products that meet OCOP standards.

CREATING EXPONENTIAL POWER BY JOINING HANDS TO DEVELOP OCOP PRODUCTS

Speaking at the launch ceremony, Minister of Agriculture and Rural Development Le Minh Hoan highly appreciated the significance of launching the OCOP special section on Nhan Dan Newspaper.

The comrade affirmed that the OCOP section of Nhan Dan Newspaper has demonstrated a patriotic spirit. Behind each OCOP product is the joint effort of many people, contributing to activating the rural economy to shift towards creating high value-added products.

Comrade Le Minh Hoan, Minister of Agriculture and Rural Development, highly appreciated the OCOP special section in Nhan Dan Newspaper.

According to the Minister, each OCOP product aims to "activate" the dynamism and "revive the vitality" of rural communities, thereby training a new generation of entrepreneurs – young people starting businesses with OCOP products.

Each OCOP product integrates multiple values, embodying pride in local cultural values – a distinguishing factor for OCOP products from different regions. “Nowadays, people don’t buy the product itself, but the way it’s created, including the mindset, culture, story, and emotions involved in the creation process,” Minister Le Minh Hoan stated.

The head of the Ministry of Agriculture and Rural Development stated that while selling tangible products offers a price point for comparison, there is no price to compare when selling the pride of the people and the local cultural values subtly integrated into OCOP products.

Scenes from the opening ceremony of the OCOP (One Commune One Product) section on Nhan Dan Newspaper.

The Minister stated that creating a product is difficult, but getting it onto supermarket shelves and maintaining its availability is even more challenging. “Whoever can tell the most emotionally resonant story through their product will win, and there will be no end to the development of OCOP products. Products need to be more refined to meet market demands,” Minister Le Minh Hoan emphasized.

The Minister affirmed: The Ministry of Agriculture and Rural Development will continue to accompany Nhan Dan Newspaper on the journey to promote OCOP products in the future, thereby spreading the value of more and more OCOP products, "activating a whole community to revive, awaken pride, encourage the community to unite, create strength exponentially, and participate together in the development of OCOP products."

THE OCOP WEBSITE IS A "MEANINGFUL GIFT" FOR FARMERS

Speaking at the event, Comrade Tran Thanh Lam, Deputy Head of the Central Propaganda Department, extended his congratulations and highly appreciated the initiative of Nhan Dan Newspaper in launching the OCOP special section.

The comrade affirmed: The OCOP special section is a meaningful gift from the Nhan Dan Newspaper in particular, and journalists in general, to producers and farmers on the path of integration. The OCOP special section also contributes to responding to and implementing Resolution No. 19-NQ/TW on agriculture, farmers, and rural areas through very specific methods.

Comrade Tran Thanh Lam, Deputy Head of the Central Propaganda Department, sent his congratulations and highly appreciated the initiative of Nhan Dan Newspaper in launching the OCOP special section.

The comrade noted that in the past period, media agencies have made great efforts and actively promoted agriculture, farmers, and rural areas; however, not many units have implemented this into specific special pages, sections, and programs.

"The fact that Nhan Dan Newspaper, one of Vietnam's leading media outlets, has established the 'One Village, One Product' special section is extremely significant. This is also a great joy for journalists, readers, producers, and consumers alike," the comrade emphasized.

"The OCOP special page is a meaningful gift from Nhan Dan Newspaper in particular, and journalists in general, to producers and farmers on their journey of integration," said Comrade Tran Thanh Lam.

Specifically, he stated that with the launch of the OCOP (One Commune One Product) section of the Nhan Dan Newspaper, readers now have another useful resource to better understand the cultural values behind each product. Producers experience joy and pride in having their names featured in the section of Vietnam's most prestigious newspaper. For consumers, the section serves as a "trusted address" for exchanging information, conducting transactions, buying and selling, as well as promoting products.

The comrade expressed his wish that Nhan Dan Newspaper would continue to develop its OCOP special section to become a platform connecting three stakeholders: journalists, producers, and consumers, thereby multiplying their strengths. He also suggested that the newspaper research translation options to introduce the products more widely, thereby showcasing the image and culture of Vietnam to the world.

Ms. Le Viet Nga, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade), said that in recent times, the Ministry of Industry and Trade has always worked alongside the Ministry of Agriculture and Rural Development to implement the One Commune One Product Program.

Ms. Le Viet Nga, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade), spoke at the event.

"OCOP products are always attractive and appealing to consumers. The Ministry of Industry and Trade has developed many sets of criteria to guide localities in establishing OCOP sales points; and at the same time, support the connection and organization of reputable domestic distribution channels that consumers trust," Ms. Nga informed.

Ms. Nga also expressed her admiration and support for the very meaningful initiative of Nhan Dan Newspaper; she hopes to continue to cooperate even more closely with Nhan Dan Newspaper to communicate and promote Vietnamese goods in general, and OCOP products in particular; thereby connecting supply and demand and guiding consumers in shopping.

BRINGING OCOP PRODUCTS TO THE WORLD THROUGH TECHNOLOGICAL SOLUTIONS

Speaking at the launch ceremony, Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, said that the TikTok platform has been present in Vietnam for 4-5 years, but the e-commerce sector only started in 2022 and is developing very strongly every day. In particular, e-commerce content about OCOP products, which tells the story and pride of each locality and region, is very suitable for TikTok.

According to TikTok's statistics, previously, the platform had approximately 10 billion daily views but lacked OCOP (One Commune One Product) content. After collaborating to launch the OCOP content program, the platform now has nearly 13,000 videos about OCOP, and the hashtag #OCOP has garnered 1.2 billion views.

Representatives from TikTok Vietnam presented solutions to support OCOP (One Commune One Product) businesses in expanding their distribution and sales channels.

Additionally, TikTok collaborates with local content creators to organize 4-6 hour livestream sessions, like a festival, to showcase local culture, people, and specialties, and has achieved considerable success.

According to Mr. Thanh, many people are unaware of which regions have which specialties, and where to buy them. Through the Nhan Dan Newspaper's dedicated page, TikTok hopes to further develop and collaborate with the newspaper so that Vietnamese people can easily find and enjoy Vietnamese specialties.

"TikTok is honored to collaborate with Nhan Dan Newspaper on creating a professional special page connecting OCOP producers and buyers," Mr. Thanh said.

Sharing about the benefits of participating in the TikTok platform, Ms. Nguyen Thi Tuong Thao, Deputy Director of the Da Lat Garden Cooperative in Lam Dong province, said that through TikTok, she has had over 90,000 orders sold, 5 million product visitors, 60 million product views, and more than 10 tons of agricultural products delivered to customers.

Mr. Nguyen Huy, General Director of Physital Labs JSC, presented the Nomion technology solution at the event.

Sharing his thoughts on Nomion's unique chip-based identification technology solution, Mr. Nguyen Huy, General Director of Physital Labs Joint Stock Company, said that attaching chips to OCOP products helps Vietnamese products access the global market; elevating the value of Vietnamese culture by spreading the essence of the product, thereby significantly increasing its value.

Through a program by Nhan Dan Newspaper, Physital Labs has piloted the attachment of information chips to ceramic products, thereby supporting the promotion of OCOP products in a more convenient and easier way.

"The chip has encryption to uniquely identify the product and its creator," said Mr. Nguyen Huy, adding that besides handicrafts such as ceramics, the company also collaborates to attach identification chips to valuable conservation items in museums, such as artifacts from the Hue Imperial Palace...

Thanks to the support of proprietary chip technology, the value of Bat Trang ceramic products has been enhanced.

At the ceremony, Meritorious Artisan Tran Duc Tan, Director of Tan Thinh Ceramic Production and Business Cooperative, introduced the essence of Bat Trang ceramics and the value behind each product, stating that the Nomion technology solution contributes to spreading the products to all Vietnamese people and reaching the world.

* Also at the event, representatives of OCOP producers shared stories about their products, while also highly appreciating and expressing confidence in the success of the OCOP special section in Nhan Dan Newspaper.

REPORTER TEAM

Source